Amplify · Specialty channels
Digital billboards, Netflix, Qantas Frequent Flyer, Click Frenzy, Rokt, Linkby, Mamamia, Are Media, streaming & catch up TV & Spotify.
Eg: $20,000 of specialty media
Nearly double the return when it runs as one system.
10,000 visits at 1.8% conversion, $100 AOV
Same visits at 2.7% conversion
Plus halo demand captured by affiliates, paid per sale
Illustrative example using round numbers. Not a forecast or a client result.
The growth system
Create demand
9
channels
4
pillars
Commerce & loyalty
Reach shoppers at the moment they pay, or reward the ones worth keeping.
Publishers
Editorial placements on titles Australians already trust, tracked to the sale.
Sale events
Peak shopping days planned around margin, not panic.
TV, audio & OOH
Big-screen and screen-free reach, measured like a performance channel.
bars show funnel depth, taller is closer to the sale
Converts it
Illustrative uplift
Landing pages matched to each channel, checked against our 300-point CRO checklist, so paid attention turns into orders.
Landing flow per pillar
Captures & scales
Review & comparison sites
Rank for the searches your channels spark
Cashback & loyalty
Win the second and third order
Content creators
Keep the story going after the flight
Deal partners
Stretch sale events to new audiences
Validation up to
90 days
Returns
Not paid
You pay only on validated sales.
How our affiliate program works →↺ The loop Customer data, winning offers and top affiliate content flow back into the next channel brief.
Each round gets cheaper.Talk to a specialist
Tell us about your store and budget. We will map which specialty channels to test first, what each costs, and how they plug into your affiliate program and CRO.
The four pillars
Reach shoppers at the moment they pay, or reward the ones worth keeping.
Creates
First orders from shoppers already in buying mode
CRO converts
Offer-matched landing flows that close on the first visit
Affiliates capture
Cashback and loyalty partners turn them into repeat orders
Editorial placements on titles Australians already trust, tracked to the sale.
Creates
Trust and coverage from titles readers believe
CRO converts
Story-matched pages that pick up where the article left off
Affiliates capture
Review and content affiliates rank for the searches it sparks
Peak shopping days planned around margin, not panic.
Creates
A spike of ready-to-buy traffic in a short window
CRO converts
A stress-tested store and AOV-lifting offer structure
Affiliates capture
Deal and coupon partners extend the event to their audiences
Big-screen and screen-free reach, measured like a performance channel.
Creates
Reach and branded search from people who never saw you
CRO converts
Clear first-visit pages for cold, curious visitors
Affiliates capture
Comparison and review sites catch them when they come back to buy
Channel planner
Indicative AUD planning ranges. Real rates are confirmed per campaign.
Build your shortlist
Tap any that interest you. We reply with rates, minimums and a test plan for each.
The 90-day rollout
Start where spend ties straight to orders, on the back of the CRO work and affiliate program already running.
Add the female and lifestyle publishers, and feed their readers into Meta and Google retargeting.
Scale past paid social saturation with TV, audio and out of home, read with lift tests.
Before you ask
Media beyond Meta and Google that most D2C brands never test: post-purchase networks like Rokt, pay-per-click publishing like Linkby, loyalty programs like Qantas Points, sale events like Click Frenzy, premium publishers like Mamamia and Are Media, and streaming TV, audio and digital out of home.
Specialty channels create demand and first orders. CRO makes sure that traffic converts once it lands. Affiliate marketing then captures the search, review and cashback demand those channels create, and pays only when a sale is validated. Each layer makes the next one cheaper.
Usually the bottom of the funnel: Rokt, Linkby, Qantas Points or a sale event like Click Frenzy. They tie spend to orders fastest. Publisher partnerships come next, and streaming TV, audio and out of home make sense once paid social starts to saturate.
No. D2C Prominence is an independent agency. We plan, buy and manage campaigns on these platforms and publishers for our clients. All names are trademarks of their owners.
No. They are indicative planning ranges in AUD based on typical market rates. Real rates depend on the publisher, timing and your audience, and we confirm them on a strategy call.
Book a 20-minute strategy call. We look at your store, your affiliate program and your margins, then map which specialty channels to test first and what each should cost. Yours to keep.