Spotify & digital audio
Reach people when their eyes are busy.
Commutes, workouts and cooking are hours when screens lose and audio wins. We run Spotify ads, podcast sponsorships and host reads with codes and companion banners, so you can see what each listen turns into.
Best for: Wellness, food and drink, lifestyle and fashion brands
Funnel position
Top
Mid
Bottom
- Buying model
- CPM or per-episode
- Typical CPM
- $20 to $40
- Test budget
- From $5K / month
- Measured by
- Codes, companion clicks, lift
Why it belongs in your mix
Audio gets attention without a scroll.
There is no feed to swipe past. A good audio ad or a host read gets heard in full, often on headphones, by people in a set routine. Codes and companion banners make it measurable.
- 01Target by mood, activity and genre
- 02Podcast hosts who already speak to your buyer
- 03Dynamic voiceovers for promos and new drops
What we run
Set up, managed and tracked to the sale.
Spotify ad management
Audio and video ads targeted by listening context, set up and optimised.
Podcast sponsorships
Show selection, rate negotiation and host-read briefs.
Companion banners
Clickable artwork that runs alongside the audio for direct response.
Code attribution
Unique codes and vanity URLs per show and placement.
How we run it differently
A media buy, judged like a performance channel.
Script
Typical: Radio spot repurposed
Us: Written for headphones and context
Podcasts
Typical: Biggest show available
Us: Shows whose listeners match your buyer
Tracking
Typical: Impressions
Us: Codes, URLs and companion clicks
Testing
Typical: One ad
Us: Several reads and offers rotated
Audio audience & benchmark report
Run your numbers before you spend.
Indicative planning ranges from typical Australian market rates. Real rates depend on the publisher, timing and your audience. Not a quote or a forecast.
Listens
150,000 to 300,000
Responses
300 to 1,800
Estimated orders
5 to 54
Estimated revenue
$293 to $3,510
First-order ROAS
0.0x to 0.6x
First-order return only. Repeat purchases and the affiliate and search demand this channel creates come on top.
Get the Full PlanTalk to a specialist
Ready to test Spotify & Digital Audio? Tell us about your store.
We will come back with real rates, the minimum spend and a test plan that ties Spotify & Digital Audio to your CRO and affiliate program.
- Reply within one business day
- A costed test plan, yours to keep
- No lock-in, no obligation
Campaign snapshot
Activewear brand, workout playlists + 3 podcasts
- Spend
- $8,000
- Listens
- 310,000
- Code orders
- 96
- Blended ROAS
- 1.5x
Modelled on typical digital audio benchmarks. Not a client result.
How it works
From audit to scale.
- STEP 01
Listening map
Moments, genres and shows that match your buyer.
- STEP 02
Scripts & reads
Ads and host briefs written for audio.
- STEP 03
Launch with codes
A unique code or URL on every placement.
- STEP 04
Keep the winners
Renew the shows and reads that sell.
Before you ask
Questions, answered.
Audio CPMs usually fall between $20 and $40. A focused test can start from around $5,000 a month.
For the right show, yes. Listeners trust hosts they choose, and a unique code per show tells you exactly what each one sells.
Companion banner clicks, unique codes and vanity URLs per placement, plus branded search and lift studies for larger flights.
We write the scripts and handle production, or brief hosts to read them in their own words.
No. We are an independent agency that manages audio campaigns for our clients.
Next step
Get a Spotify & Digital Audio plan for your brand
Book a strategy call. We size the test, map it to your CRO and affiliate program, and send the plan within two business days. Yours to keep.
Book a Strategy Call