01
Google Ads
Intent-driven Search on transactional queries, paired with Local Services Ads for instant top-of-page phone calls.
D2C Lead generation for service businesses
Scale your service practice with AI
Stop buying shared, low-intent leads from directories. Drop in your landing page and we'll grade it against our 101-point conversion checklist and show you where booked enquiries leak away.
The acquisition matrix
Every channel your buyers actually use.
Your agents map demand across every paid channel, then run only the ones that fit your vertical. All feeding one measured pipeline.
02
Meta Ads
Direct-response creative on Facebook and Instagram with broad, localised Advantage+ targeting.
03
Microsoft Ads
High-intent enterprise and professional searches on desktop, where corporate buyers convert.
04
LinkedIn Ads
Account-based pipelines targeting firmographics, revenue tiers and the exact job functions that sign off.
05
TikTok Ads
Smartphone-shot native video showing real on-site proof and case transformations.
06
Pinterest Ads
Visual journeys mapping clinical care and premium renovation results.
Built for your vertical
Tuned to how your clients actually book.
Fill the chair with high-LTV cosmetic cases
Built for premium and cosmetic dental: Invisalign, implants, smile makeovers. We tune for cost-per-consultation, not raw clicks, and automate scheduling so booked consults land in your diary.
- ✓High-LTV case targeting (implants, Invisalign, veneers)
- ✓Cost-per-consultation optimisation
- ✓Patient scheduling + reminder automation
- ✓HIPAA-aware intake and data handling
The service growth trap
Shared lead networks vs. owned infrastructure.
Most agencies rent you the same leads they rent your competitors. We build you a first-party engine that's yours, optimised to signed contracts, not clicks.
Traditional shared lead networks
- ✕Leads are resold to 3-5 local competitors at once
- ✕Triggers instant price wars that erode your case margins
- ✕Agencies optimise for raw clicks and vanity metrics
- ✕Tracking leans on fragile browser cookies iOS blocks
- ✕You inherit whatever low-intent traffic the network had
- ✕No visibility past the click into signed-contract value
The D2C Prominence infrastructure engine
- ✓100% exclusive lead infrastructure built into your brand
- ✓Automated AI screening filters out low-value lookups
- ✓Your Lead Gen agent optimises to signed-contract value in your CRM
- ✓First-party server-side tracking for accurate attribution
- ✓High-intent buyers searching for your exact service
- ✓Full pipeline visibility from click to closed revenue
Pipeline revenue calculator
See the revenue you're leaving on the table.
Move the sliders to your numbers. We model a conservative lift from better lead quality and tighter optimisation.
$5,000
50
15%
Baseline pipeline / mo
$37,500
Optimised pipeline / mo
$55,000
Unlocked growth revenue / month
$17,500
≈ $210,000 per year
Want this modelled against your real pipeline? Talk to us and we'll map it out.
Get started →The performance dashboard
See pipeline, not just clicks.
A Looker Studio dashboard wired to your data, plus a Monday 9am reporting loop in Notion with the exact actions for the week ahead.
Panel A · Unit economics
Executive unit economics
- Spend, Cost-Per-Lead (CPL) and CAC
- Marketing Efficiency Ratio (MER)
- Pipeline and revenue against target
Panel B · Attribution
Multi-channel attribution
- Meta, Google and LinkedIn side by side
- Normalised through unified UTM parameters
- Blended and per-channel performance
Panel C · Operations
Real-time operations log
- Form validation + CRM sync status
- Server-side data match scores
- Live error and uptime monitoring
What the audit checks
101 checkpoints across 11 categories.
The same conversion rubric our team runs by hand, grounded in Baymard form research, Core Web Vitals data and WCAG accessibility standards.
First impression & clarity
10Can a stranger tell what you do, for whom, and what to do next within five seconds?
Offer & value proposition
9Is there a concrete, low-risk reason to enquire now rather than later?
Lead capture form
12Is the enquiry form fast, clear and frictionless to complete on any device?
Calls to action & contact
10Are the ways to convert obvious, repeated and effortless, especially calling?
Trust & credibility
11Does the page earn the trust a high-ticket, often sensitive, decision requires?
Social proof
9Can a prospect see that people like them chose you and were glad they did?
Copywriting & messaging
9Does the writing speak to the prospect, build desire and remove doubt?
Mobile experience
9Does the page work effortlessly for the majority who arrive on a phone?
Page speed & technical
8Does the above-the-fold content load fast, especially on mobile?
Tracking & measurement
8Can every enquiry be measured and optimised, including phone calls?
Compliance & accessibility
6Is the page lawful, accessible and safe for a regulated, sensitive service?
Powered by an AI agent
Meet your Conversion Rate Optimisation Agent.
CRO
Audits your landing pages, prioritises tests and tightens the funnel, briefed in Notion and reported in Slack.
Brand Vault set up freeLanding pagesForms + trackingGA4Briefed in NotionUpdates in Slack
Build this agent →Ready for exclusive client pipelines?
Tell us about your practice and we'll show you how we'd build your lead-generation pipeline.
Before you ask
Questions, answered.
Directory networks resell the same lead to several competitors at once, which starts a price war and gives you low-intent enquiries. We build first-party acquisition infrastructure that belongs only to you, so every lead is exclusive and optimised down to signed-contract value in your CRM.
We grade your landing page against our 101-point lead-generation conversion checklist across first impression, offer, lead form, calls to action, trust, social proof, copy, mobile, speed, tracking and compliance. It is grounded in primary research from Baymard form-design studies, Google Core Web Vitals case studies and WCAG accessibility standards.
Most accounts are live within around five business days from receiving access and approved creative. That covers tracking setup, campaign architecture, audience build and your first landing page.
For regulated verticals like health and legal, we configure compliant intake, consent and data handling, and isolate your data in your own first-party systems rather than a shared network. Sensitive-data handling is disclosed on every form.
We deploy first-party server-side Google Tag Manager plus the Conversions API so events are matched server-to-server, bypassing browser-cookie blocking. Conversions sync back to your CRM with offline conversion tracking, so optimisation targets real pipeline, not clicks.
No. Ongoing work runs on AI agents at a flat monthly fee each, with no percentage-of-spend creep, and the Brand Vault is set up free. All media spend is billed directly to your line and never marked up.
No. Engagements are month-to-month with 30 days notice. The lead infrastructure and data we build are yours.