FREE SHOPIFY CRO AUDIT

Audit your Shopify store in minutes.

Enter your store URL. We review your home page and hand back an action plan to lift your conversion rate.

  • Free, no email needed
  • Built for Shopify
  • Scored against our 300-point playbook

Curious what good looks like? See how we audited the world’s top 40 Shopify stores

Featured CRO Audits

Real Shopify stores we audited for conversion rate optimisation

Screenshot of au.gymshark.com
SHOPIFY
81

au.gymshark.com

Polished, fast storefront that hides reviews, shipping and urgency cues.

CONVERT78
TRUST85
UX80
STRONG AUDITED
Screenshot of taylorstitch.com
SHOPIFY
83

taylorstitch.com

Great brand storytelling, but buries size charts, shipping speeds and reviews.

CONVERT78
TRUST85
UX88
STRONG AUDITED
Screenshot of allbirds.com.au
SHOPIFY
82

allbirds.com.au

Premium look, let down by passive product pages and no clear offer.

CONVERT75
TRUST88
UX85
STRONG AUDITED

Pricing

BFCM Β· 30% OFF TILL 31 OCTOBER

A-Z Full Store CRO Audit: Up to 500 Pages

Free scan compared with the full CRO audit
WHAT YOU GETFree scan$0Full audit$1,480$1,036
Pages reviewedHome pageUp to 500 pages
CheckpointsSite-wide + homeAll 300
Collection and product pages
Cart and checkout, walked with a real card
Browser testing on desktop and mobile
Action planQuick winsQuick wins, plus every fix ranked by impact and effort
Who runs itAI, instantlyOur CRO team
TurnaroundMinutes3 business days
Free 1:1 call to walk through it
Run it freeBuy below
BFCM Β· 30% OFF TILL 31 OCTOBER

THE PACKAGE

Shopify CRO Audit

$1,480$1,036one-off, AUD, inc. GST

  • All 300 checkpoints, up to 500 pages
  • Every template, plus cart and checkout
  • Every fix ranked by impact against effort
  • Audit and action plan within 3 business days
  • Optional free 1:1 call, booking link in your audit email

A REAL FIND Β· KYLIE COSMETICS

Make reviews consistent on every product

Run a post-purchase review flow with photo incentives and show review counts on collection tiles, not just the PDP.

Total$1,036

BFCM offer: you save $444

Delivered within 3 business days.

Secure payment by Stripe. No subscription, no lock-in

Questions first? Talk to a CRO specialist

WHAT OUR AUDITS FOUND

1 / 9

Gymshark

Activewear

86CRO SCORE

Compress the homepage hero for mobile

The full-bleed video and large hero images push Largest Contentful Paint well past 3 seconds on a mid-range phone. Every extra second of load costs conversions on the device most of their traffic uses.

THE FIX

Serve a lighter poster image for the first paint, lazy-load the video, and ship next-gen formats. Aim for LCP under 2.5s on 4G.

HIGH IMPACTMODERATE FIX

Allbirds

Sustainable Footwear

81CRO SCORE

Pin the buy box on long product pages

Product pages are rich with story content, so on mobile the price and add-to-cart scroll out of view fast. Shoppers who get absorbed in the content lose the buy button at the moment they decide.

THE FIX

Add a sticky mini buy bar (image, price, size, add-to-cart) that appears once the main buy box scrolls off screen.

HIGH IMPACTEASY FIX

Kylie Cosmetics

Beauty

78CRO SCORE

Make reviews consistent on every product

Some hero products have hundreds of reviews while others have almost none. For a shopper who is not already a superfan, an empty review section is a reason to leave and check a marketplace instead.

THE FIX

Run a post-purchase review flow with photo incentives and show review counts on collection tiles, not just the PDP.

HIGH IMPACTMODERATE FIX

Fashion Nova

Fast Fashion

80CRO SCORE

Add real fit and fabric detail to every PDP

Product copy is thin on fit, fabric, and measurements, so shoppers guess and return more, and AI engines have nothing to cite.

THE FIX

Add structured fit notes, fabric, and a measurements table to each product, with Product schema.

HIGH IMPACTMODERATE FIX

Bombas

Apparel

85CRO SCORE

Lead the product page with the bundle

Single-pair pricing shows first even though multi-packs are the better value and the bigger basket.

THE FIX

Default the PDP selector to the most popular multi-pack with per-pair savings shown.

HIGH IMPACTEASY FIX

ColourPop

Beauty

82CRO SCORE

Add shade-matching guidance

Choosing the wrong shade is the top return driver in beauty, and the store offers little help choosing.

THE FIX

Add an undertone or shade-finder near the selector, plus user photos by shade.

HIGH IMPACTMODERATE FIX

Death Wish Coffee

Food & Drink

84CRO SCORE

Make the subscribe-and-save value explicit

The recurring saving and flexibility are underexplained right where shoppers choose one-time versus subscribe.

THE FIX

Show the exact saving, cancel-anytime, and next-ship control beside the subscribe toggle.

HIGH IMPACTEASY FIX

Chubbies

Apparel

83CRO SCORE

Focus the product page on the decision

A lot of playful content pushes size and add-to-cart down the page.

THE FIX

Bring the buy box up and add a sticky buy bar on scroll.

MEDIUM IMPACTEASY FIX

Ruggable

Home

79CRO SCORE

Add a room-size helper before add-to-cart

Choosing the right size is the main hesitation, and there is little guidance tying size to room type.

THE FIX

Add a "what size for my room" helper with simple room diagrams next to the size step.

HIGH IMPACTMODERATE FIX

Steve Madden

Footwear

77CRO SCORE

Improve collection filtering

A huge catalogue with basic filters makes the right pair hard to find, so shoppers give up.

THE FIX

Add rich filters (size, heel height, occasion, colour) with fast, persistent results.

HIGH IMPACTMODERATE FIX
Read the full audits of 10 top Shopify stores

RATHER TALK FIRST?

Ask a CRO specialist before you buy

Not sure the full audit is right for your store yet? Book a free 30-minute call. We'll look at your site with you and tell you honestly whether the audit is worth it.

Book a call with a CRO specialist

OR EMAIL THE TEAM

team@d2cprominence.com

We reply within one business day.

Send us a quick question

Why CRO Audit?

Improve Performance Across All Channels with CRO

A CRO audit isn’t a channel tactic. It lifts every marketing channel you run and cuts wasted media spend.

Paid ads

IMPROVES ROAS

Every click costs the same, whether it converts or not. When the pages your ads land on convert better, every advertising dollar works harder. You lift ROAS and cut wasted spend without touching your bids, budgets or creative.

Email and SMS

IMPROVES FLOW REVENUE

Every email and SMS you send ends on a product page or in the cart. When those pages convert better, the flows and campaigns you already run bring in more revenue, with no extra sends, no bigger list and no added cost.

SEO and AI search

IMPROVES REVENUE PER SESSION

Rankings bring visitors, not sales. Organic traffic is hard to buy more of, so making every visit count is the fastest way to grow it. A store that converts better turns the search traffic you already earn into more revenue.

Direct and returning

IMPROVES REPEAT RATE

Your best customers hit the same friction as everyone else. They have just learned to put up with it. Remove it and they buy more often and come back sooner, which grows the lifetime value of every customer you have already won.

Our Shopify CRO Process

The free scan checks your home page against it in minutes. The full audit, run by our team, covers every page a shopper sees, from collections and product pages to cart and checkout. The playbook itself is yours to download.

The 300-Point Shopify CRO Playbook ebook cover

FREE EBOOK Β· 300 CHECKPOINTS

The 300-Point Shopify CRO Playbook

Every page-by-page conversion fix we check, yours to keep.

Site-wide & navigation

46 CHECKS

FREE SCAN
  • βœ“Top bar with a real offer and a reason to act now
  • βœ“Buttons that look clickable and say what happens next
  • βœ“Search easy to find, cart always visible
  • βœ“Footer that builds trust: policies, contact, address
  • βœ“Easy ways to ask a question (chat, phone, email)

Home page

38 CHECKS

FREE SCAN
  • βœ“You instantly know what the store sells, and for whom
  • βœ“One clear offer and shop button before scrolling
  • βœ“Best categories and best sellers surfaced first
  • βœ“Reviews, ratings, press and customer photos visible
  • βœ“Deals and "why shop with us" benefits near the top

Collection pages

41 CHECKS

FULL AUDIT
  • βœ“Best sellers shown first, sorting offered
  • βœ“Price, discount and star ratings on every product card
  • βœ“Badges: bestseller, new, sale, low stock
  • βœ“Consistent photos and card sizes, easy to scan
  • βœ“Useful filters and "email me when back" on sold-out items

Product pages

62 CHECKS

FULL AUDIT
  • βœ“Benefit-led title with the star rating next to it
  • βœ“Gallery with lifestyle shots, video and variant photos
  • βœ“Buy button unmissable, price and stock right beside it
  • βœ“Shipping, returns and guarantee answered near the button
  • βœ“Express checkout, instalments, bundles and cross-sells
  • βœ“Reviews with customer photos, product FAQs

Landing pages

29 CHECKS

FULL AUDIT
  • βœ“Headline matches the ad that sent the visitor
  • βœ“One offer and one clear next step
  • βœ“Reviews and guarantees close to the button
  • βœ“No menus or exits pulling people away
  • βœ“Fast and easy to read on a phone

Cart

28 CHECKS

FULL AUDIT
  • βœ“Shipping cost and free-shipping threshold shown up front
  • βœ“Upsells that genuinely add to the order
  • βœ“Easy to change quantity or remove an item
  • βœ“Payment options and trust badges visible
  • βœ“One obvious path through to checkout

Checkout

35 CHECKS

FULL AUDIT
  • βœ“Express options: Shop Pay, Apple Pay, PayPal
  • βœ“Instalments such as Afterpay offered
  • βœ“Guest checkout on, as few fields as possible
  • βœ“Clear messages when a card or field fails
  • βœ“No surprise costs at the last step

Thank you & post-purchase

25 CHECKS

FULL AUDIT
  • βœ“Order summary and delivery estimate confirmed
  • βœ“An offer for the next order, or a referral prompt
  • βœ“Creating an account made optional and easy
  • βœ“Simple routes to returns and support
  • βœ“Follow-up emails that set expectations

Real findings

What our CRO audits actually find

Even the best stores on Shopify leak sales. These come from our page-by-page audits of some of the biggest names on the platform: the problem, and the fix.

Gymshark

Activewear

86CRO SCORE

Compress the homepage hero for mobile

The full-bleed video and large hero images push Largest Contentful Paint well past 3 seconds on a mid-range phone. Every extra second of load costs conversions on the device most of their traffic uses.

THE FIX

Serve a lighter poster image for the first paint, lazy-load the video, and ship next-gen formats. Aim for LCP under 2.5s on 4G.

HIGH IMPACTMODERATE FIX

Allbirds

Sustainable Footwear

81CRO SCORE

Pin the buy box on long product pages

Product pages are rich with story content, so on mobile the price and add-to-cart scroll out of view fast. Shoppers who get absorbed in the content lose the buy button at the moment they decide.

THE FIX

Add a sticky mini buy bar (image, price, size, add-to-cart) that appears once the main buy box scrolls off screen.

HIGH IMPACTEASY FIX

Kylie Cosmetics

Beauty

78CRO SCORE

Make reviews consistent on every product

Some hero products have hundreds of reviews while others have almost none. For a shopper who is not already a superfan, an empty review section is a reason to leave and check a marketplace instead.

THE FIX

Run a post-purchase review flow with photo incentives and show review counts on collection tiles, not just the PDP.

HIGH IMPACTMODERATE FIX

Fashion Nova

Fast Fashion

80CRO SCORE

Add real fit and fabric detail to every PDP

Product copy is thin on fit, fabric, and measurements, so shoppers guess and return more, and AI engines have nothing to cite.

THE FIX

Add structured fit notes, fabric, and a measurements table to each product, with Product schema.

HIGH IMPACTMODERATE FIX

Before you ask

Questions, answered.

Your home page, plus the site-wide parts a shopper sees on it: the announcement bar, header, search and footer. We score it on merchandising, conversion, trust and experience against our 300-point Shopify CRO playbook and hand back the quick wins you can fix this week. It takes a few minutes, needs no email, and you can run five a day.

The free scan is instant and reads one page, your home page. The full audit is run by our CRO team across up to 500 pages of your store and all 300 checkpoints, including the collection pages, product pages, cart and checkout a scan cannot reach. You get every fix ranked by impact and effort, plus an optional free 1:1 call to talk it through.

Eight page types: site-wide and navigation, home, collection, product, landing pages, cart, checkout, and thank-you and post-purchase. That is 300 checkpoints across up to 500 pages. We walk the cart and checkout with a real card and test the store in the browser on desktop and mobile, the way your customers actually shop it.

The full Shopify CRO Audit is one fixed price: $1,480, one-off, in Australian dollars and inclusive of GST. You can add the AEO & AI Search Audit for $980. Our BFCM offer takes 30% off both until 31 October 2026, so the CRO audit is $1,036 and the AEO add-on $686. There is no subscription and no lock-in, and you pay securely by card through Stripe on this page.

You get a receipt by email straight away. We need nothing else from you, because we work from your live storefront the way shoppers see it. Our team runs the audit and sends the audit and action plan within 3 business days. If you add the AEO & AI Search Audit, the whole order comes back within 5 business days.

The email that delivers your audit includes a link to book the call. It is optional and free. We walk you through the findings, explain the order to tackle them in, and answer any questions you have. Book it when you have had a chance to read the report.

A designed PDF report and action plan. It leads with your CRO score, then the quick wins, then every finding ranked by impact and effort, so the first thing on the list is the thing worth doing first. Each finding says what is wrong, why it costs you sales and how to fix it, in plain English, and almost all of it can be done in Shopify admin. The report is yours to keep.

Add it if you want to know whether ChatGPT, Gemini and Google AI Overviews mention your brand when shoppers ask about what you sell. We check your store against what those answer engines look for and give you an audit and action plan to get cited. It is $980 on top of the CRO audit.

The audit is built around Shopify, and the action plan assumes you can make the fixes in Shopify admin. The checkpoints themselves apply to any store, so we can run it on other platforms too. Get in touch through the contact page before you buy and we will confirm what changes.

Yes. That is a separate piece of work with its own price, quoted once we both know what the fixes are. We keep it out of the audit on purpose, so the report is honest about what matters. Plenty of clients take the action plan and ship the fixes themselves.

MORE FREE TOOLS

Nine more free tools, one per part of the funnel.

Each one runs in your browser, most without an email address, and the findings are yours to keep.