Done-for-you affiliate marketing for Shopify brands. We plan your strategy, set up your program and manage it every day, to accelerate profitable growth.
Add a 12.5x+ ROAS channel to your media mix
ROAS Guaranteed: Pay only when a sale is generated. No pay per click.
Boost Sales: Optimise conversion rate to drive more sales from the same traffic.
Our approach
Affiliates sell for you every day of the year. Across promo days and non-promo days. Conversion rate optimisation then turns more of those visits into orders.
Always-on partners keep buyers coming while your products sit at full price. Review sites, content publishers, loyalty and comparison sites, paid on commission rates that protect your margin.
Sales, discount codes, special promotions and new product launches get tailored partnerships with a hand-picked set of affiliates relevant to you. The creators, newsletters and deal sites your buyers already trust.
Hand in hand, then accelerated
Everyday partners keep the floor rising and sale days add the peaks. Conversion rate optimisation then lifts the whole line: more full-price visitors buy, and sale traffic lands on pages built to close.
How affiliate marketing works
An affiliate sends a shopper to your store and the shopper buys. The affiliate network (the platform that tracks each sale and pays partners) matches the sale to that affiliate, who is paid a share once the order is confirmed. You never pay for clicks.
Why affiliate marketing is different
You pay a commission on each sale. The clicks along the way cost you nothing.
Commission rates are agreed up front, so your return is set before a single sale lands.
A 5% to 8% commission works out to a 12.5x to 20x return on every sale.
Sales are checked for up to 90 days before any commission is paid, so returns never earn it.
Awareness and sales both run on commission, so brand building pays its own way.
Put your brand in front of new audiences at home and overseas, and grow awareness as you go.
Push your promotions across publishers and land in listicles, articles and sponsored posts.
Cashback affiliates give shoppers money back, one more reason to buy from you.
Raise or lower your commission rate any time, to suit margin, stock or season.
Next step
Book a strategy call. We walk through your affiliate strategy, brand fit, potential partners and roll out timeline. No strings attached.
What we do
End-to-end affiliate marketing strategy, onboarding, management & reporting. Your dedicated affiliate growth partner.
Before a single partner goes live.
Discovery call
We learn your margins, hero products, markets and what your paid media already does.
Affiliate strategy
A program plan built around your AOV, margin and target markets.
Affiliate selection
A shortlist of creators, publishers, cashback and loyalty sites that suit your brand.
Commission rate setting
Rates by partner type that win placements and still protect your margin.
Partners signed, briefed and tracking.
Affiliate onboarding
Terms, tracking links and a brief for every approved partner.
Brand asset and copy setup
Logos, banners, product copy and brand rules loaded into the network.
Product feeds
Clean feeds, so partners always show the right price, stock and image.
Creative and asset management
New banners and creative rotated in as your campaigns change.
The day-to-day work, run for you.
Promotions and discounts
Partner codes and sale events scheduled, briefed and tracked.
Campaigns
Seasonal and always-on campaigns pushed to the partners who sell them best.
New product launches
Reviews, features and placements lined up for launch day.
New market launches
Local networks and partners recruited as you open new countries.
More sales from the same program.
Performance and budget management
Sales, ROAS and commission spend tracked against budget every week.
Tactic recommendations
What to test next, from tiered commissions to new partner types.
Dedicated partner activations
Newsletters, homepage features and paid placements, pitched and run with key partners.
Cashback boosts
Short cashback boosts on the big sites, timed for when they pay back.
Why affiliate marketing
Tired of paying for clicks? Rising cost per click and declining conversion rates? Pay for sales with commission-based affiliate marketing. Guaranteed ROAS and up to 90 day sales validation before paying out commissions to ensure returns are not counted. Take control of your rising paid media costs and balance your media mix with affiliate marketing.
Payment model
Paid ads
Pay per click. Budget burns before a sale is made.
Managed affiliate
Pay per validated sale, on an average 5% to 8% performance commission.
Average return
Paid ads
Volatile, 2x to 4x average ROAS.
Managed affiliate
12.5x to 20x average ROAS.
Cash flow risk
Paid ads
Immediate upfront charges for clicks, before a sale even happens.
Managed affiliate
Payouts up to 90 days after the sale, which protects you against returns.
Audience reach
Paid ads
Limited strictly to your daily ad budget.
Managed affiliate
Global and local reach through direct access to top affiliate networks, affiliates and creators.
Built for DTC brands
A single $2K to $3K setup covers building, integrating and launching your tracking across global networks.
Partner commissions sit between 5% and 8% of the sale, so your unit economics stay profitable.
Commissions are paid up to three months after a transaction. Orders are final by then, so nothing is paid on refunded or cancelled items.
Our own platform monitors traffic quality, stops coupon sites taking credit for sales you would have made anyway, and checks that every partner brings you new sales.
Straightforward pricing
Designed for Shopify brands doing $1M to $10M+ a year in revenue that want predictable, risk-adjusted growth. No hidden fees and no complex tiers.
Book a Strategy CallBefore you ask
It is a planning tool. You give it your website and the markets you sell into, it reads your public site to understand what you sell and at what price, and it returns a plan: how well your business suits the affiliate channel, the commission percentage or cost per qualified lead we would recommend, a rate card by partner class, a shortlist of real named partners to recruit in each market you selected, what monthly management should cost, and a twelve month roadmap. It is free, it does not ask for your email, and you can download the whole thing as a PDF. Partner names come from our own researched market directory rather than being generated, so nothing in the shortlist is invented.
We manage affiliate programs for D2C brands as a retained service. That covers the commission structure, partner recruitment and negotiation, the creative each placement requires, the promotional calendar, fraud and compliance monitoring, and monthly reporting against the ROAS, CPL or CPA agreed before the first partner is approved. Ownership of the program and the partner relationships remains with you.
Paid search and social are charged on clicks and impressions, irrespective of whether they convert. Affiliate is charged on completed sales, so the partner carries the cost of acquisition and media spend becomes a variable cost tied to revenue. It also changes where risk sits: traffic that does not convert carries no cost, which allows a program to be opened broadly and then tightened around demonstrated performance.
No. We work with the network your program already runs on, and advise on selection if you do not yet have a program. Our approach is network agnostic because the factors that determine whether a program performs are consistent across all of them: the commission structure, the partner mix, the creative, the promotional calendar and the standard of compliance monitoring.
D2C Studio is the platform our team manages client programs on. It is internal tooling rather than a product available by subscription, and there is no client login. It appears on this page because it is how the work is delivered: it reviews your program alongside competitor activity and identifies what network reporting does not, including promotions running on site with no corresponding partner offer, partners bidding on brand terms, and commission approved on demand the business already held.
Network reporting is built for billing. It confirms which partners generated orders and what is payable. It does not monitor your storefront, so it cannot identify a promotion running without partner support. It has no visibility of partners bidding on your brand terms. And it has no reason to assess whether a sale was incremental. Those factors determine what a program returns, and all of them sit outside network reporting.
Book a 20-minute strategy call. We review your margins, map out a 12-month plan and send a full proposal. There is a one-time tech setup fee of $2,000 to $3,000, a monthly retainer from $2,500 depending on your markets and partner mix, and a performance commission that averages 5% to 8% of validated net sales, which works out to an average ROAS of 12.5x to 20x. Commission is only paid on orders that are still final after a validation window of up to 90 days, so refunded and cancelled orders cost you nothing.
Book a 20-minute strategy call to learn how affiliate marketing works. We will map out an affiliate marketing strategy for your brand on the call and talk you through it. No strings attached, yours to keep.