Free Meta Ads strategy · powered by Google AI

Your Meta Ads game plan, instantly.

Drop in your website. We’ll read your store and build your Meta Ads starting strategy: audiences, angles, offer, campaign structure and a 12-month plan.

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Powered by an AI agent

Meet your Meta Ads Agent.

Paid social

Plans, launches and scales your Meta campaigns with constant creative testing, briefed in Notion and reported in Slack.

Brand Vault set up freeMeta AdsPixel + Conversions APIInstagramBriefed in NotionUpdates in Slack
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Monthly Meta Creative Pack

Optional add-on

A creative library built for demand-gen and conversion testing. More formats means faster signal on what works. Add it to your Meta Ads agent, or brief your own.

25Static variations
10Animated creatives
5UGC-style video creatives

Agent implementation

A proper build, not boosted posts.

Onboarding is where most setups cut corners. Your agent does the foundation work that makes every dollar measurable, built as one funnel that narrows from raw setup down to campaigns that convert.

    01

    Tracking & data foundation

    STAGE 01
    • Meta Pixel installed/verified + Conversions API (server-side) for iOS-proof tracking
    • Standard events mapped: ViewContent, AddToCart, InitiateCheckout, Purchase / Lead
    • Domain verification, Aggregated Event Measurement priorities set
    • Catalogue + product feed connected for dynamic/Advantage+ shopping (where relevant)
    02

    Account & campaign architecture

    STAGE 02
    • Clean Business Manager, ad account, pages & permissions structure
    • Demand-gen prospecting campaign (Advantage+ / broad + interest & lookalike sets)
    • Conversion campaign on warm + retargeting audiences, optimised to purchase/lead
    • Consolidated, learning-phase-friendly budget split, with no fragmented micro ad sets
    03

    Audiences & creative

    STAGE 03
    • Audience build: Advantage+ broad, saved interests, 1-3% lookalikes, retargeting pools
    • Exclusions (existing customers, recent converters, staff) to protect spend & quality
    • Creative briefs for static + short video, plus the full ad copy bank
    • Initial 3x3 dynamic-creative test so Meta finds the winning combination fast
Live, optimisable campaigns

What we optimise

Managed every day, on a fixed rhythm.

“Set and forget” quietly bleeds budget. We work your account daily, with weekly and monthly cycles so optimisation compounds instead of drifting.

DAILY01 / 03
  • Spend pacing & budget checks so the account never over- or under-delivers
  • Pause clear losers, shift budget toward winning ad sets and creatives
  • Monitor CPA / ROAS, frequency and delivery for early-warning signals
WEEKLY02 / 03
  • Creative refresh & fatigue management: swap tired ads before CPMs climb
  • Audience & placement analysis; scale what converts, cut what doesn’t
  • New A/B tests on hooks, formats and offers logged against a hypothesis
MONTHLY03 / 03
  • Full structural review: bidding, budget allocation, audience strategy
  • Scaling plan for proven winners; retire underperforming angles
  • Forward plan for the next promo / seasonal peak on the calendar

How we report

Full transparency: live, weekly and monthly.

You always know what your money is doing: a live dashboard, plus weekly and monthly reports that turn the numbers into decisions.

Live dashboard

Always on · 24/7

A live Looker Studio dashboard wired to your ad account. Check spend, CPA, ROAS, leads, top creatives and trends any time, no waiting for a report.

  • Spend, results, CPA/CPL and ROAS at a glance
  • Best & worst performing creatives and audiences
  • Trend lines vs. previous period, filterable by date

Weekly report

Every week

A short written summary of what happened, what we changed and why, and what’s next, so you know the plan without digging through Ads Manager.

  • Key metrics vs. last week + against target
  • Actions taken: tests launched, budget moves, creatives swapped
  • Next week’s priorities and any creative we need from you

Monthly report

Every month

A review of the month: performance against goals, what we learned, the scaling plan, and the recommended budget for the month ahead.

  • Full-month performance & ROAS against goals
  • Wins, learnings and creative/audience insights
  • Strategy + budget recommendation for the coming month

Free Meta strategy + 12-month action plan

Ready to get started?

Tell us about your business and we’ll build a Meta Ads strategy with a 12-month action plan, free. Already running Meta Ads? We’ll audit your campaigns and build an Elevation plan instead.

Before you ask

Questions, answered.

Enter your website URL and our AI reads your store to understand what you sell, your offer and your audience, then builds a Meta Ads starting strategy: readiness scores, a stronger offer, audience ideas, creative angles, a prospecting and retargeting campaign structure, and a 12-month action plan. It is free and runs in minutes.

No. The tool builds a starting strategy from your website, so it works whether you are launching Meta ads for the first time or want a fresh plan to scale. It is built for brands that are new to Meta as much as those already advertising.

The Meta Ads Agent runs full Facebook & Instagram setup with Pixel and Conversions API tracking, demand-generation and conversion campaigns, audience and creative builds, the Monthly Meta Creative Pack (25 static variations, 10 animated + 5 UGC-style video creatives), daily management, and a live dashboard with weekly and monthly reports. You brief it in Notion and it reports in Slack, with your free Brand Vault giving it your offers, audiences and past performance to work from.

The Meta Ads Agent runs on a flat monthly fee with the Brand Vault set up free. Ad spend is paid by you to Meta directly and never marked up.

We'll audit your existing campaigns and build a Meta Ads Elevation plan with a 12-month action plan, free to start.

No. It's month-to-month with 30 days' notice, with no long lock-in contracts.

A single Meta Ads Agent on a flat monthly fee runs comfortably up to around $25,000/month in Meta ad spend; above that we add a second agent or scope a tailored plan. Ad spend is paid by you to Meta directly and never marked up.

A monthly batch of 25 static variations, 10 animated and 5 UGC-style video creatives, built to your brand so the account never runs out of fresh creative.

Yes. We install the Meta Pixel and Conversions API so conversions are tracked accurately even with iOS and cookie loss.

Yes. Copy, statics, animation and UGC-style video are all done for you, with your approval before anything goes live.

Usually within a week or two of getting account access and signing off creative direction.

Yes. Meta Ads covers both Facebook and Instagram placements from one managed account.