Meta Ads · Starter package

Meta demand generation & conversion, managed for AU$1,480/mo.

A done-for-you Meta Ads starter package: a flat AU$1,480/month to set up, manage, optimise and report on your Facebook & Instagram demand-generation and conversion campaigns, covering up to AU$25,000/month in ad spend.

See what’s included

Tell us about your business and we’ll create a Meta Starter strategy with a 12-month action plan, free. Already running Meta Ads? We’ll audit your campaigns and build a Meta Ads Elevation plan with a 12-month action plan instead.

The starter package

One flat fee. The whole Meta funnel handled.

Built for D2C brands getting serious about Meta. We set up and run your demand-generation and conversion campaigns end to end: strategy, build, daily optimisation and reporting, all for a flat monthly fee, with no percentage-of-spend surprises as you scale.

STARTER PACKAGE
AU$1,480/ month

Flat management fee, managing up to AU$25,000/month in Meta ad spend. Ad spend is paid by you directly to Meta and never marked up.

  • Full Meta (Facebook + Instagram) account & Business Manager setup
  • Pixel + Conversions API (server-side) tracking, properly verified
  • Demand-generation prospecting campaign to find net-new buyers
  • Conversion campaign to turn warm audiences into purchases/leads
  • Audience build: Advantage+ broad, interests, lookalikes & retargeting pools
  • Creative briefs + ad copy (headlines, primary text, descriptions, CTAs)
  • Monthly Meta Creative Pack: 25 static variations, 10 animated and 5 UGC-style video creatives
  • Ongoing daily management, optimisation & budget pacing
  • Live performance dashboard + weekly and monthly reporting

Management fee

Flat AU$1,480 / month, with no percentage-of-spend creep.

Ad spend covered

Up to AU$25,000 / month in managed Meta spend at this tier.

Ad spend billing

Paid by you directly to Meta on your own card, and we never mark it up.

Channels

Meta demand generation + conversion campaigns (Facebook & Instagram).

Commitment

Month-to-month. 30 days’ notice, no long lock-in contract.

Onboarding

Live inside ~5 business days from access + creative being approved.

Included with every Meta Starter

Monthly Meta Creative Pack

A production-ready creative library built for demand-gen and conversion testing, delivered as part of your onboarding, not billed separately. More formats means faster signal on what your audience responds to.

25Static variations
10Animated creatives
5UGC-style video creatives

What we implement

A proper build, not boosted posts.

Onboarding is where most agencies cut corners. We do the unglamorous foundation work that makes every dollar afterward measurable and optimisable.

01

Tracking & data foundation

  • Meta Pixel installed/verified + Conversions API (server-side) for iOS-proof tracking
  • Standard events mapped: ViewContent, AddToCart, InitiateCheckout, Purchase / Lead
  • Domain verification, Aggregated Event Measurement priorities set
  • Catalogue + product feed connected for dynamic/Advantage+ shopping (where relevant)
02

Account & campaign architecture

  • Clean Business Manager, ad account, pages & permissions structure
  • Demand-gen prospecting campaign (Advantage+ / broad + interest & lookalike sets)
  • Conversion campaign on warm + retargeting audiences, optimised to purchase/lead
  • Consolidated, learning-phase-friendly budget split, with no fragmented micro ad sets
03

Audiences & creative

  • Audience build: Advantage+ broad, saved interests, 1–3% lookalikes, retargeting pools
  • Exclusions (existing customers, recent converters, staff) to protect spend & quality
  • Creative briefs for static + short video, plus the full ad copy bank
  • Initial 3×3 dynamic-creative test so Meta finds the winning combination fast

What we optimise

Managed every day, on a fixed rhythm.

“Set and forget” quietly bleeds budget. Your account is worked daily, with structured weekly and monthly cycles so optimisation compounds instead of drifting.

DAILY
  • Spend pacing & budget checks so the account never over- or under-delivers
  • Pause clear losers, shift budget toward winning ad sets and creatives
  • Monitor CPA / ROAS, frequency and delivery for early-warning signals
WEEKLY
  • Creative refresh & fatigue management: swap tired ads before CPMs climb
  • Audience & placement analysis; scale what converts, cut what doesn’t
  • New A/B tests on hooks, formats and offers logged against a hypothesis
MONTHLY
  • Full structural review: bidding, budget allocation, audience strategy
  • Scaling plan for proven winners; retire underperforming angles
  • Forward plan for the next promo / seasonal peak on the calendar

How we report

Full transparency: live, weekly and monthly.

You always know exactly what your money is doing. A live dashboard you can open any time, backed by written weekly and monthly reports that translate the numbers into decisions.

Live dashboard

Always on · 24/7

A real-time Looker Studio dashboard wired to your ad account. Check spend, CPA, ROAS, leads/purchases, top creatives and trends any time, with no waiting for a report.

  • Spend, results, CPA/CPL and ROAS at a glance
  • Best & worst performing creatives and audiences
  • Trend lines vs. previous period, filterable by date

Weekly report

Every week

A short written summary of what happened, what we changed and why, and what’s queued next, so you always know the plan without digging through Ads Manager.

  • Key metrics vs. last week + against target
  • Actions taken: tests launched, budget moves, creatives swapped
  • Next week’s priorities and any creative we need from you

Monthly report

Every month

A strategic review of the month: performance against goals, what we learned, the scaling plan, and the recommended budget and direction for the month ahead.

  • Full-month performance & ROAS against goals
  • Wins, learnings and creative/audience insights
  • Strategy + budget recommendation for the coming month

Ready to get started?

Tell us about your business and we’ll create a Meta Starter strategy with a 12-month action plan, free. Already running Meta Ads? We’ll audit your campaigns and build a Meta Ads Elevation plan with a 12-month action plan instead.

Before you ask

Questions, answered.

Full Facebook & Instagram setup with Pixel and Conversions API tracking, demand-generation and conversion campaigns, audience and creative builds, the Monthly Meta Creative Pack (25 static variations, 10 animated + 5 UGC-style video creatives), daily management, and a live dashboard with weekly and monthly reports.

A flat AU$1,480/month management fee covering up to AU$25,000/month in Meta ad spend. Ad spend is paid by you to Meta directly and never marked up.

We'll audit your existing campaigns and build a Meta Ads Elevation plan with a 12-month action plan, free to start.

No. It's month-to-month with 30 days' notice, with no long lock-in contracts.

Up to AU$25,000/month in Meta ad spend; above that we’ll quote a tailored fee. Ad spend is paid by you to Meta directly and never marked up.

A monthly batch of 25 static variations, 10 animated and 5 UGC-style video creatives, built to your brand so the account never runs out of fresh creative.

Yes. We install the Meta Pixel and Conversions API so conversions are tracked accurately even with iOS and cookie loss.

Yes. Copy, statics, animation and UGC-style video are all done for you, with your approval before anything goes live.

Usually within a week or two of getting account access and signing off creative direction.

Yes. Meta Starter covers both Facebook and Instagram placements from one managed account.