Privacy Policy.

This Privacy Policy explains how D2C Prominence ([registered business name], ABN [ABN]) ("we", "us", "our") collects, uses, holds, discloses and protects your personal information. We are a bottom-of-funnel digital advertising agency based in Melbourne, Australia, helping direct-to-consumer brands grow across Google, Microsoft and Meta, plus AEO and SEO.

We are bound by the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). By using this website or engaging our services, you agree to the handling of your information as described here.

We only collect personal information that is reasonably necessary for our services. This may include:

• Contact details, your name, email address, phone number, business name and website, when you submit a form, request an audit, register for our webinar or apply for a role.
• Enquiry content, anything you choose to tell us in a message, application or strategy request.
• Account and campaign data, where you engage us, the advertising, analytics and ecommerce data you authorise us to access (for example Google Ads, Merchant Center, GA4, Meta and Shopify) to deliver and report on services.
• Technical and usage data, IP address, device and browser type, pages viewed and referring URLs, collected automatically via cookies and analytics tools.

We do not intentionally collect sensitive information (as defined in the Privacy Act). Please do not send us sensitive information unless we specifically request it.

We collect personal information:

• directly from you, when you complete a form, email us, or speak with us;
• automatically, through cookies and analytics when you browse this website;
• from third-party platforms you authorise us to access on your behalf during an engagement (such as your advertising and analytics accounts).

Where it is reasonable and practicable, we collect your personal information directly from you.

We use personal information to:

• respond to enquiries and deliver the free audits, strategies and webinar you request;
• provide, manage, optimise and report on the advertising and SEO services you engage us for;
• process and assess job applications;
• send you service updates and, where you have opted in, our newsletter and marketing;
• improve our website, services and customer experience;
• meet our legal, accounting and regulatory obligations.

You can opt out of marketing communications at any time using the unsubscribe link in any email, or by contacting us.

We do not sell your personal information. We may disclose it to trusted parties who help us operate, including:

• Advertising and analytics platforms, Google, Microsoft and Meta, to deliver and measure campaigns you engage us for;
• Service providers, cloud hosting, database, email, CRM, scheduling and analytics providers that process data on our behalf;
• Professional advisers, accountants, auditors and lawyers, where necessary;
• Authorities, where required or authorised by law.

We require our service providers to handle your information consistently with this policy and the APPs.

This website uses cookies and similar technologies to make the site work, understand how it is used, and measure our marketing. These include:

• Google Analytics 4, to understand site traffic and behaviour in aggregate;
• Google Ads and Meta Pixel, to measure conversions and, where applicable, show relevant ads;
• Essential cookies, to remember your preferences (such as your theme choice).

You can control or delete cookies through your browser settings. Disabling some cookies may affect how the site functions. You can also opt out of personalised Google and Meta advertising through your account settings on those platforms.

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification or disclosure. This includes access controls, encryption in transit, and using reputable cloud infrastructure.

No method of transmission or storage is completely secure. While we work hard to protect your information, we cannot guarantee absolute security.

Some of our service providers (including cloud, analytics and advertising platforms) store or process data outside Australia, including in the United States and other countries. Where we disclose personal information overseas, we take reasonable steps to ensure it is handled consistently with the APPs.

Under the Australian Privacy Principles, you may:

• request access to the personal information we hold about you;
• ask us to correct information that is inaccurate, out of date or incomplete;
• opt out of marketing communications at any time;
• ask how your information is being handled.

To make a request, contact us using the details below. We will respond within a reasonable period and may need to verify your identity first. There is no charge to make a request, though a reasonable cost may apply to providing access in some cases.

We keep personal information only for as long as it is needed for the purposes described in this policy, or as required by law (for example, tax and financial records). When it is no longer needed, we take reasonable steps to securely destroy or de-identify it.

Our website and services are intended for businesses and people aged 18 and over. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us so we can remove it.

We may update this policy from time to time to reflect changes in our practices or the law. The current version will always be posted on this page with its "last updated" date. We encourage you to review it periodically.

If you have a concern about how we have handled your personal information, please contact us first so we can try to resolve it. We will acknowledge your complaint and respond within a reasonable timeframe.

If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC).

For any privacy questions, requests or complaints, contact us at:

• Email: privacy@d2cprominence.com
• Post: [Business address], Melbourne, Australia

You can also reach us through our contact page.