01
Buy inside AI surfaces
UCP turns AI interactions into instant sales, shoppers buy your products inside Google Search’s AI Mode and Gemini, without leaving the answer.
Google Universal Commerce (UCP)
Sell directly inside AI, set up the right way.
Google’s Universal Commerce Protocol lets shoppers buy your products inside Search’s AI Mode and Gemini, on your existing Merchant Center feeds. We review, plan and implement your UCP setup, and action the fixes, so you’re transacting where the new demand is.
What UCP is
Turn AI interactions into instant sales.
As buyers move from searching to asking, UCP is how your store transacts inside the answer, an open standard for agentic commerce, built on the feeds you already run.
- 1Ask
A shopper asks AI
Buyers move from typing keywords to asking Search’s AI Mode and Gemini for the right product.
- 2Surface
Your product appears
UCP surfaces your live Merchant Center listing inside the answer, with price and availability.
- 3Buy
They buy in the answer
Native or embedded checkout completes the purchase without ever leaving the conversation.
- 4Keep
You keep the relationship
Tokenised payment, your order, your customer data, loyalty linking and post-purchase support.
What it unlocks
02
Native or embedded checkout
A full native integration for true agentic checkout, or an embedded iframe flow for stores with more complex carts and rules.
03
Built on Merchant Center
It runs off the product feeds you already maintain in Google Merchant Center, so your catalogue, pricing and availability stay the source of truth.
04
Tokenised, secure payments
Payments are handled through secure tokenisation, and you keep full merchant control and ownership of the customer relationship and data.
05
Loyalty & post-purchase
Account linking for loyalty programs, plus post-purchase support for order tracking and returns, the full journey, not just the click.
06
Future-ready protocol
Single-item buying today, multi-item carts next, and compatibility with the AP2, A2A and MCP agent protocols as agentic commerce expands.
Reference: developers.google.com/merchant/ucp
How we review, plan & action it
From a forensic review to a live, selling integration.
We don’t just hand you a checklist. We review your setup, build the prioritised action plan, then action it, and keep it optimised.
- 01
Day 0–5 Review & audit
We audit your Merchant Center, product feeds, checkout, payments and policies against UCP’s requirements, and assess whether native or embedded checkout is the right fit for your store.
- 02
Day 5–10 Action plan
You get a prioritised implementation action plan: every gap to close and component to build, ranked by impact and effort, with a clear sequence, yours to keep either way.
- 03
Build Implement, we action it
We do the work: feed readiness, native or embedded checkout integration, payment tokenisation, account linking and post-purchase tracking and returns, tested end to end.
- 04
Ongoing Monitor & expand
We track performance in the AI surfaces and roll out new capabilities as Google ships them, multi-item carts, loyalty linking and new verticals, so you stay ahead.
What the review covers
- ✓Merchant Center account health & policy compliance
- ✓Product feed completeness, quality & disapprovals
- ✓Native vs embedded checkout fit for your store
- ✓Checkout & cart flow readiness
- ✓Payment tokenisation & secure handling
- ✓Account linking & loyalty program readiness
- ✓Post-purchase: order tracking & returns
- ✓AP2 / A2A / MCP agent-protocol compatibility
Pricing
Start with the free audit. Build when you’re ready.
UCP Readiness Audit
The free review + action plan to start.
Free
No obligation, the audit and plan are yours to keep.
Start with a free audit →- ✓Full UCP readiness review across Merchant Center, feeds & checkout
- ✓Native vs embedded checkout recommendation
- ✓Prioritised, sequenced implementation action plan
- ✓Effort vs impact on every fix and build
UCP Implementation
We build and ship your UCP setup.
On request
One-off project, scoped to native or embedded and your stack.
Start with a free audit →- ✓Feed readiness & Merchant Center fixes
- ✓Native or embedded checkout integration
- ✓Payment tokenisation & secure handling
- ✓Account linking + post-purchase (tracking & returns)
- ✓End-to-end testing and go-live support
The readiness audit and action plan are free and yours to keep. One-off build, then a flat monthly fee per agent to keep it live and optimised, with your Brand Vault set up free. Pricing on request.
Powered by an AI agent
Meet your Google Ads Agent.
Paid search
Once your UCP setup is live, a specialist agent keeps it selling, monitoring performance across Search’s AI Mode and Gemini, managing your Merchant Center feed and policy health, and rolling out multi-item carts and loyalty as Google ships them, all briefed in Notion and reported in Slack.
Brand Vault set up freeGoogle AdsMerchant CenterGA4 + server-sideBriefed in NotionUpdates in Slack
Build this agent →Free · No obligation · No lock-in
Get a Free Google Universal Commerce implementation audit.
Tell us about your store and we’ll review your UCP readiness and send a prioritised implementation action plan within 48 hours, yours to keep.
The questions we get most.
What is Google Universal Commerce (UCP)?
UCP, the Universal Commerce Protocol, is Google’s open standard for agentic commerce. It lets shoppers buy your products directly inside AI surfaces like Google Search’s AI Mode and Gemini, using native or embedded checkout built on your existing Merchant Center feeds.
How is UCP different from AEO/SEO?
AEO and SEO get you found and cited inside AI answers. UCP is the next step, turning that AI visibility into a completed sale in the same surface, instead of relying on the shopper clicking through to your site.
Is the implementation audit really free?
Yes. We review your Merchant Center, feeds, checkout and payments against UCP’s requirements and hand you a prioritised action plan, free, no obligation, and yours to keep whether or not we build it.
Do you implement UCP, or just advise?
We do both. The free audit gives you the plan; from there we action it, feed readiness, native or embedded checkout, payment tokenisation, account linking and post-purchase tracking and returns.
How much does UCP implementation cost?
The readiness audit is free; implementation is a one-off quoted by scope, then kept live by the Google Ads Agent on a flat monthly fee.
Do I need to be on Shopify for UCP?
No. UCP is built on your Google Merchant Center feeds, so it works across major ecommerce platforms, Shopify included.
Is UCP live yet, and should I act now?
It’s rolling out across Google’s AI surfaces now. Getting your feeds and checkout ready early means you’re sellable the moment it reaches your category.
What’s the difference between native and embedded checkout?
Native lets the purchase complete inside Google’s surface; embedded brings your own checkout into it. We recommend the right fit for your stack in the audit.
Is UCP secure for payments?
Yes. It uses payment tokenisation and account linking so card data is handled securely, we set this up as part of implementation.
Will UCP cannibalise my existing sales?
No, it captures buyers who’d otherwise drop off inside an AI surface, adding a new path to purchase alongside your site and ads.
Not sure you’re even visible in AI yet? Run a free AEO/SEO audit first →
Sell where buyers now ask
Start with a free Google Universal Commerce implementation audit, the action plan is yours to keep either way.