Global affiliate marketing agency
Your affiliate program,planned in ninety seconds.
Drop in your website and pick your markets. You get the commission rate to set, a shortlist of real partners to recruit in each country, what management should cost, and a twelve month plan.
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- Grow globally
- 20+ years
- Founded by experts with 20+ years in global affiliate marketing.
- Global programs
- Programs run for brands selling into multiple markets.
- Any network
- We work on whichever network your program already runs on.
- Guaranteed ROAS target
- The ROAS, CPL or CPA is settled before a single partner is approved.
Three ways in
Start it, run it, or scale the one you have.
Launch
New to affiliate marketing
Program build and launch: tracking and de-duplication implemented, a defensible commission structure agreed, and your first partners recruited and onboarded.
Enquire about LaunchManaged
MOST TAKENYou want the channel managed
End-to-end management of the channel, covering partner recruitment and negotiation, creative, the promotional calendar, compliance and monthly reporting against the agreed return.
Enquire about ManagedScale
Your program has plateaued
For established programs that have plateaued, or where the partner mix has drifted toward commission on demand the business already held.
Enquire about ScaleWhat each one includes, what it is billed on and how the commercials work are all on the affiliate marketing page.
Inside the console
The console we run your program on.
D2C Studio is our internal platform. We built it because network consoles report on billing rather than on program health. Findings reach you through the monthly report and your account team, not as another system to administer.
Overview
The full program in one view
Spend, revenue, return and outstanding commission for the program, broken down by partner type to show where performance is concentrated.
Partners
Partner performance in one table
A single partner table covering classification, orders, revenue, commission, rate and the proportion of orders placed by first-time customers.
Commissions
A rate card with tier ceilings
Commission set by partner classification rather than a single flat rate, with a ceiling applied to every tier and an approval queue for rate changes and new applications.
Calendar
Partner activity against your trading calendar
Partner activity mapped against your trading calendar, so exclusive offers are not scheduled against existing discounting and priority placements are secured in advance.
Ledger
Forecast against actual commission
Conversions with forecast and actual commission alongside current validation status. Reversals are identified here well ahead of invoicing.
What it watches for
Intelligent performance monitoring.
None of this is network specific. It is what the account team reviews between reporting cycles, and what the platform raises with them in the interim.
Promo freshness
Live site promotions are checked against the offers available to partners. Where a promotion has no corresponding partner offer, the discount is funded without generating the traffic it was intended to support.
Performance alerts
Sustained performance over a rolling period is flagged for further investment, whether a rate review or a paid placement. Sustained decline in an established partner is flagged before it affects the quarter.
Seasonality planner
Demand across the trading year assessed by period, identifying which partners matter in each and the lead time required to secure priority placements.
Forecasting
Revenue and commission projected against the promotional calendar, so each trading window carries an expected outcome before the rate is committed.
Brand-bidding watch
Traffic patterns are reviewed against your program terms to identify partners bidding on brand terms, which remains one of the least visible sources of avoidable cost.
Creative intelligence
Creative performance by asset and format, including placement sizes not currently produced and high-performing paid social assets not yet made available to partners.
Partner discovery
Partners active with comparable brands in your category but absent from your program, with an assessment of the terms likely required to recruit them.
Incrementality read
Assessment of whether a sale was generated or intercepted. Coupon and cashback partners frequently engage customers already progressing to checkout, which should inform the rate they are paid.
Commission exposure
Commission cost by partner classification as a proportion of revenue generated, tracked as the partner mix changes, so no single tier becomes disproportionately expensive.
Underneath it
Competitive pricing data behind the reporting.
Network reporting confirms that a partner generated orders. It does not record the conditions those orders were won under: your price position at the time, or whether a competitor was mid-promotion.
The pricing side of D2C Studio was built first, for our paid media work, and now sits beneath the affiliate reporting. It is what allows the monthly review to address whether a sale was genuinely incremental.
Hourly competitor price watch
Competitor pricing across your catalogue, refreshed hourly, with coupon and sale pricing included in the comparison.
SKU scoring
Products classified by current price position, so partner activity is directed toward the lines most likely to convert.
Promo radar
Competitor promotions monitored for depth and timing, so the partner calendar is planned against expected market activity.
Creative generation
Brand-compliant assets produced in the formats each partner placement requires, and refreshed for each promotion.
Decision journal
Rate changes, approvals and rejections recorded with the expected outcome at the time, so subsequent reviews are evidenced.
Guardrails
Rate ceilings, spend caps and brand-bidding rules applied irrespective of program defaults, with nothing approved outside them.
Before you ask
Questions, answered.
It is a planning tool. You give it your website and the markets you sell into, it reads your public site to understand what you sell and at what price, and it returns a plan: how well your business suits the affiliate channel, the commission percentage or cost per qualified lead we would recommend, a rate card by partner class, a shortlist of real named partners to recruit in each market you selected, what monthly management should cost, and a twelve month roadmap. It is free, it does not ask for your email, and you can download the whole thing as a PDF. Partner names come from our own researched market directory rather than being generated, so nothing in the shortlist is invented.
We manage affiliate programs for D2C brands as a retained service. That covers the commission structure, partner recruitment and negotiation, the creative each placement requires, the promotional calendar, fraud and compliance monitoring, and monthly reporting against the ROAS, CPL or CPA agreed before the first partner is approved. Ownership of the program and the partner relationships remains with you.
Paid search and social are charged on clicks and impressions, irrespective of whether they convert. Affiliate is charged on completed sales, so the partner carries the cost of acquisition and media spend becomes a variable cost tied to revenue. It also changes where risk sits: traffic that does not convert carries no cost, which allows a program to be opened broadly and then tightened around demonstrated performance.
No. We work with the network your program already runs on, and advise on selection if you do not yet have a program. Our approach is network agnostic because the factors that determine whether a program performs are consistent across all of them: the commission structure, the partner mix, the creative, the promotional calendar and the standard of compliance monitoring.
D2C Studio is the platform our team manages client programs on. It is internal tooling rather than a product available by subscription, and there is no client login. It appears on this page because it is how the work is delivered: it reviews your program alongside competitor activity and identifies what network reporting does not, including promotions running on site with no corresponding partner offer, partners bidding on brand terms, and commission approved on demand the business already held.
Network reporting is built for billing. It confirms which partners generated orders and what is payable. It does not monitor your storefront, so it cannot identify a promotion running without partner support. It has no visibility of partners bidding on your brand terms. And it has no reason to assess whether a sale was incremental. Those factors determine what a program returns, and all of them sit outside network reporting.
There are three engagements depending on the current position of your program: Launch where no program exists, Managed where the channel is run end to end, and Scale where an existing program has plateaued. Media and commissions are billed at cost across all three, and terms run 3, 6 or 12 months. Management fees are quoted per engagement because they depend on catalogue size, programme scope and markets. Submit an enquiry and we will respond with scope, timings and a fee.