Account & structure audit
We review your campaigns, ad groups, bidding, budgets, conversion tracking and wasted spend, and flag exactly what’s holding ROAS back.
Free instant ad audit · your live ad creatives, reviewed
Audit your Google Ads.
Enter your website and we’ll find your live Google Ad creatives, review them, and score the strategy, from formats and freshness to gaps and quick wins. For a full ad-account review, request the free human audit below.
Free Google Ads audit + strategy + action plan
Your free Google Ads audit, strategy & action plan.
No obligation, no lock-in. Beyond the instant creative review above, get a free human audit of your whole Google Ads account, covering campaigns, budgets, conversion tracking and wasted spend, plus a strategy and a 4-week action plan. Yours to keep either way.
Step 1: The audit
A forensic look at where money is being left on the table.
The instant audit shows what’s running today. The free done-for-you audit goes deep inside your account. Here’s what it covers.
Competitor & SERP analysis
Who’s outranking you on your brand and category terms, what they’re bidding on, and where retailers are intercepting your demand.
AI & answer-engine visibility
Where your brand shows up (or doesn’t) in Google AI Overviews and AI-driven shopping surfaces, and how to be present.
Channel opportunity map
Search, Shopping, PMax, Demand Gen, AI Max, Dynamic Remarketing and Microsoft Ads, each scored by opportunity for your brand.
Step 2: The strategy
A plan with numbers attached.
Not a vague “we’ll optimise things” deck. You get a concrete structure and a forecast you can hold us to, built around capturing bottom-of-funnel demand profitably.
- ✓Recommended campaign structure across Google & Microsoft Ads
- ✓A spend, ROAS and revenue forecast / plan
- ✓Priority quick wins vs. longer-term builds
- ✓Budget allocation by channel and intent
- ✓A clear 4-week transition plan to get there safely
Step 3: The 4-week transition
We rebuild without burning your performance history.
Ripping an account apart overnight tanks results. Instead we transition in staged phases over four weeks, preserving conversion data and learnings while we improve it.
1WEEK 1
Foundations & tracking
- Lock down conversion tracking, values & data integrity
- Audit-driven cleanup: pause obvious waste, fix structure
- Set up the live dashboard, spend & ROAS forecast
2WEEK 2
Defend & capture
- Brand defence + high-intent Search and Shopping live
- Negative-keyword foundation to cut wasted spend
- Begin reshaping PMax with proper asset groups & feeds
3WEEK 3
Expand the funnel
- Roll out Demand Gen, AI Max and Dynamic Remarketing
- Layer Microsoft Ads to capture under-priced demand
- Daily budget shifts toward early high-ROAS winners
4WEEK 4
Optimise & hand over to Ad-Ops team
- Scale proven campaigns, pull back the laggards
- Lock in the daily optimisation & reporting rhythm
- Forward plan for the next peak event on the calendar
After week 4, you’re on our always-on rhythm. See exactly what we run and manage daily →
No obligation · No lock-in
Request your free audit
Tell us a little about your brand and we’ll get your audit back within 48 hours.
Before you ask
Questions, answered.
Enter your domain and we find your live Google Ad creatives and review them: the formats running, how much is in market and how recently the ads ran. Then we score the ad strategy and show the biggest gaps and quick wins in seconds. For a full ad-account review, request the free done-for-you audit.
No. The instant audit reviews your live, publicly-running ad creatives, with nothing to install and no account access needed. For a full ad-account review, covering campaign structure, budgets, conversion tracking and wasted spend, request the free done-for-you audit using the form and we’ll go inside your account.
Yes. You get the account audit, competitor analysis and a recommended strategy with a spend/ROAS/revenue forecast at no cost and no obligation.
A full Google Ads account and competitor audit, a channel opportunity map, a recommended campaign structure, a spend/ROAS forecast and a 4-week transition plan.
We turn around your free audit and strategy within about 48 hours of getting access to your account details.
No. The audit, strategy and 12-month action plan are free with no obligation, and yours to keep even if we never work together.
Read-only access to your Google Ads (and ideally GA4 and Merchant Center), plus a few details about your brand, margins and goals.
No. The audit is read-only, we look, analyse and report. Nothing in your account is changed without your say-so.
We’ll build a from-scratch launch strategy and forecast instead of an account audit. Same free deal, yours to keep.
Rather than rebuilding overnight (which tanks performance), we roll the new campaign structure out in staged phases across four weeks so learnings and conversion history are preserved.
We work best with brands ready to invest in bottom-of-funnel acquisition. Tell us your current spend and we’ll be upfront about whether daily management makes sense for you yet.
We walk you through the findings and forecast on a call. If it’s a fit we talk about working together; if not, the plan is yours to keep.