Daily AI budget optimisation
Campaign-level budget adjustments every day, boosting winners and pulling back low performers automatically, so spend always chases the best return.
What your agents run
Every channel a buyer touches, run as one engine.
Your agents don’t cherry-pick the easy channels. Across Google, Microsoft and Meta they create demand and capture it, here’s exactly how each one works, and the AI automation behind it, to turn attention into profitable sales.
Google & Microsoft Ads
High-intent capture, Search, Shopping, PMax & more.
HIGH INTENT
Search & Brand Defence
Own the queries where the decision is made.
Search is the sharpest end of the funnel. Your Google Ads agent defends your brand terms so a retailer can’t intercept them, and continuously turns your highest-value converting search terms, captured from Shopping, into dedicated Search campaigns automatically.
AGENT CAPABILITIES
- ✓AI builds Search campaigns from high-value converting terms captured via Shopping, automatically
- ✓Brand defence so stockists & marketplaces don’t poach your buyers
- ✓Ad copy auto-updated for live promotions, discounts and price changes
- ✓Daily negative-keyword mining to cut wasted spend
HIGH INTENT
Shopping Ads
A clean feed is a profitable feed.
Shopping lives and dies by the product feed. Your agent engineers titles, attributes and structure for visibility and margin, and the converting search terms it surfaces feed straight into AI-built Search campaigns.
AGENT CAPABILITIES
- ✓Feed optimisation: titles, attributes, imagery, GTINs
- ✓Priority & bidding structures that protect margin
- ✓Promotions, sale price and merchant annotations
- ✓Converting search terms piped into AI-built Search campaigns
FULL FUNNEL
Performance Max
PMax, accountable, not a black box.
PMax can be a growth engine or a budget black hole. Your agent keeps it accountable with proper structure and AI-driven budget control, scaling winners and reining in waste every day.
AGENT CAPABILITIES
- ✓Structured asset groups by theme & product line
- ✓Daily, campaign-level budget shifts that boost winners and pull back low performers
- ✓AI pacing so the account never overspends, again
- ✓Brand exclusions so PMax doesn’t cannibalise brand
MID FUNNEL
Demand Gen
Grow consideration, powered by your own data.
Demand Gen puts scroll-stopping creative in front of in-market audiences across YouTube, Discover and Gmail to grow consideration, and your agent feeds it your Klaviyo first-party data to find lookalikes of your highest-value customers.
AGENT CAPABILITIES
- ✓Increase consideration with scroll-stopping video & image creative
- ✓Klaviyo first-party audiences fed in to find lookalikes of high-value customers
- ✓Re-engage site visitors and past buyers
- ✓A measured bridge from awareness into high-intent capture
FULL FUNNEL
AI Max
Harness Google’s AI, with guardrails.
AI Max expands Search with Google’s AI-driven matching and automatically generated creative, surfacing you in valuable queries you’d never manually build. Powerful, so your agent keeps brand safety, relevance and profitability firmly in check.
AGENT CAPABILITIES
- ✓AI-powered query matching to find net-new demand
- ✓Automated assets, steered to stay on-brand
- ✓Brand-safety and relevance guardrails
- ✓Continuous review so AI spend stays profitable
BOTTOM FUNNEL
Dynamic Remarketing
Bring back the buyers who almost bought.
Most visitors don’t convert first time. Dynamic Remarketing automatically follows them with the exact products they viewed or abandoned, recovering revenue that would otherwise walk out the door.
AGENT CAPABILITIES
- ✓Automatically capture and convert cart abandoners
- ✓Cross-sell complementary products to recent purchasers
- ✓Remarket to all visitors for big promotions like BFCM & Click Frenzy
- ✓Frequency & recency controls so ads nudge, not nag
HIGH INTENT
Microsoft Ads
Clone your winners. Capture under-priced demand.
Microsoft Ads reaches a high-converting, often higher-income audience at lower CPCs, plus a growing slice of AI search via Copilot and Bing. Your agent clones your best-performing Google Ads campaigns into Microsoft and adapts them so they’re genuinely optimised, not just mirrored.
AGENT CAPABILITIES
- ✓Clone your best-performing Google Ads campaigns straight into Microsoft Ads
- ✓Tap lower-CPC, high-intent audiences
- ✓Emerging Copilot & Bing AI placements
- ✓Adapted and optimised for the network, not a blind import
Meta Ads, Facebook & Instagram
From cold scroll to closed sale, every stage of Meta.
Meta is where demand is created, and increasingly where it converts. Your Meta Ads agent runs the full spread of Meta ad types as one funnel: AI-led Advantage+ shopping, cold prospecting and demand gen, dynamic retargeting, and the monthly creative engine that powers all of it.
FULL FUNNEL
Advantage+ Shopping
Let Meta’s AI find buyers, with your guardrails.
Advantage+ Shopping hands Meta’s AI broad latitude to find your next customer across Facebook and Instagram, optimising to purchase value in real time. Your Meta Ads agent sets the structure, budgets, audience signals and creative so the algorithm scales profitably instead of chasing cheap clicks.
AGENT CAPABILITIES
- ✓Advantage+ Shopping builds optimised to purchase value, not vanity reach
- ✓Existing-customer caps so spend prioritises net-new buyers
- ✓Catalog + Conversions API wired for accurate, durable tracking
- ✓Daily budget and creative management as the algorithm learns
TOP FUNNEL
Prospecting & Demand Gen
Create the demand that search later captures.
This is where the funnel starts. Your agent puts scroll-stopping creative in front of cold, in-market audiences on Facebook and Instagram to build awareness and consideration, then hands that warmed demand to Search and Shopping to close at the moment of intent.
AGENT CAPABILITIES
- ✓Broad, interest and lookalike audiences built from your best customers
- ✓Klaviyo first-party lists fed in to seed high-value lookalikes
- ✓Feed- and Reels-native creative tested across hooks and angles
- ✓Measured as one funnel with Google, not a siloed last-click scorecard
BOTTOM FUNNEL
Retargeting & Dynamic Product Ads
Bring back the browsers with the exact product.
Most people don’t buy on the first visit. Dynamic Product Ads automatically follow site visitors and cart abandoners across Facebook and Instagram with the precise products they viewed, recovering revenue that would otherwise leak away.
AGENT CAPABILITIES
- ✓Dynamic Product Ads pulled live from your catalog
- ✓Cart-abandon and product-view retargeting segments
- ✓Cross-sell and post-purchase sequences to lift repeat revenue
- ✓Frequency & recency controls so ads nudge, not nag
ALL STAGES
Creative, the Monthly Meta Creative Pack
On Meta, the creative is the targeting.
Meta’s algorithm is only as good as the creative you feed it. Every month your Content agent produces the Monthly Meta Creative Pack, 25 static, 10 animated and 5 UGC-style video creatives, built on the 3V methodology (Volume, Variety, Velocity) and to spec for every placement.
AGENT CAPABILITIES
- ✓Monthly Meta Creative Pack: 25 static, 10 animated, 5 UGC-style video (optional add-on)
- ✓3V methodology, Volume, Variety, Velocity, so creative never fatigues
- ✓Built to placement specs: Feed, Stories and Reels, with hook timing
- ✓Competitor ad-library research feeding angle and hook testing
ALWAYS-ON AUTOMATION
The optimisation never stops, because the AI never sleeps.
Automated pacing
AI paces spend across the month so you never overspend again, and never leave budget unspent when it’s working.
GA4 reviewed continuously
Regular GA4 reviews identify gaps to target, push high-value audiences into your ads, automate segmentation and continuously test new audiences.
Weekly reporting + alerts
Automated weekly reporting, plus budget-increase alerts the moment performance beats benchmark, so you can scale while it’s hot.
Powered by an AI agent
Meet your Full AI Marketing Team.
Twelve specialist agents
Build one specialist or the whole team, each trained on your Brand Vault and working your store every day, all briefed in Notion and reported in Slack.
Brand Vault set up freeShopifyGoogleMetaKlaviyoBriefed in NotionUpdates in Slack
Build this agent →Before you ask
Questions, answered.
Google Search & Shopping, Performance Max, Demand Gen, AI Max, Dynamic Remarketing, Microsoft Ads and Meta (Facebook & Instagram), all built and managed daily.
Yes. Unlike agencies that “check in” monthly, we're in the account every day making budget, bidding, negative-keyword and creative decisions so performance compounds.
Yes, we run Google's Antigravity CLI and the Gemini AI stack as the engine behind the account, supervised by us, for always-on optimisation.
Yes. Microsoft Ads is included, we clone and adapt your best Google campaigns to capture cheaper Microsoft/Bing demand.
Yes, via our Meta Ads service, setup, demand-gen and conversion campaigns, creative and daily management across Facebook and Instagram.
Capturing buyers who are already in-market and ready to purchase, rather than spending to create awareness, it’s the highest-ROAS demand to own first.
Both. We rebuild account structure where needed via a staged 4-week transition, then manage and optimise it daily.
Yes. We plan and manage BFCM, Click Frenzy, EOFY and Boxing Day, with hourly checks on new launches for their first 48 hours.
Flat monthly management fees per channel, never a percentage of spend, with bundled pricing when you run multiple channels. Your ad spend is paid directly to the platforms and never marked up.
Yes. Most brands start with one channel and add others as it proves out, and we bundle the pricing when you do.
Not sure which channels you’re missing?
That’s exactly what the free audit answers, a channel-by-channel opportunity map for your brand, with a forecast attached.