Daily AI budget optimisation
Campaign-level budget adjustments every day, boosting winners and pulling back low performers automatically, so spend always chases the best return.
What we run
We don’t cherry-pick the easy channels. Across Google, Microsoft and Meta we create demand and capture it, here’s exactly how we use each one, and the AI automation behind it, to turn attention into profitable sales.
Google & Microsoft Ads
Own the queries where the decision is made.
Search is the sharpest end of the funnel. We defend your brand terms so a retailer can’t intercept them, and our AI continuously turns your highest-value converting search terms, captured from Shopping, into dedicated Search campaigns automatically.
A clean feed is a profitable feed.
Shopping lives and dies by the product feed. We engineer titles, attributes and structure for visibility and margin, and the converting search terms it surfaces feed straight into AI-built Search campaigns.
PMax, accountable, not a black box.
PMax can be a growth engine or a budget black hole. We keep it accountable with proper structure and AI-driven budget control, scaling winners and reining in waste every day.
Grow consideration, powered by your own data.
Demand Gen puts scroll-stopping creative in front of in-market audiences across YouTube, Discover and Gmail to grow consideration, and we feed it your Klaviyo first-party data to find lookalikes of your highest-value customers.
Harness Google’s AI, with guardrails.
AI Max expands Search with Google’s AI-driven matching and automatically generated creative, surfacing you in valuable queries you’d never manually build. Powerful, so we keep brand safety, relevance and profitability firmly in check.
Bring back the buyers who almost bought.
Most visitors don’t convert first time. Dynamic Remarketing automatically follows them with the exact products they viewed or abandoned, recovering revenue that would otherwise walk out the door.
Clone your winners. Capture under-priced demand.
Microsoft Ads reaches a high-converting, often higher-income audience at lower CPCs, plus a growing slice of AI search via Copilot and Bing. We clone your best-performing Google Ads campaigns into Microsoft and adapt them so they’re genuinely optimised, not just mirrored.
Meta Ads, Facebook & Instagram
Meta is where demand is created, and increasingly where it converts. We run the full spread of Meta ad types as one funnel: AI-led Advantage+ shopping, cold prospecting and demand gen, dynamic retargeting, and the monthly creative engine that powers all of it.
Let Meta’s AI find buyers, with your guardrails.
Advantage+ Shopping hands Meta’s AI broad latitude to find your next customer across Facebook and Instagram, optimising to purchase value in real time. We set the structure, budgets, audience signals and creative so the algorithm scales profitably instead of chasing cheap clicks.
Create the demand that search later captures.
This is where the funnel starts. We put scroll-stopping creative in front of cold, in-market audiences on Facebook and Instagram to build awareness and consideration, then hand that warmed demand to Search and Shopping to close at the moment of intent.
Bring back the browsers with the exact product.
Most people don’t buy on the first visit. Dynamic Product Ads automatically follow site visitors and cart abandoners across Facebook and Instagram with the precise products they viewed, recovering revenue that would otherwise leak away.
On Meta, the creative is the targeting.
Meta’s algorithm is only as good as the creative you feed it. Every month we produce the Monthly Meta Creative Pack, 25 static, 10 animated and 5 UGC-style video creatives, built on our 3V methodology (Volume, Variety, Velocity) and to spec for every placement.
Always-on automation
Campaign-level budget adjustments every day, boosting winners and pulling back low performers automatically, so spend always chases the best return.
AI paces spend across the month so you never overspend again, and never leave budget unspent when it’s working.
Regular GA4 reviews identify gaps to target, push high-value audiences into your ads, automate segmentation and continuously test new audiences.
Automated weekly reporting, plus budget-increase alerts the moment performance beats benchmark, so you can scale while it’s hot.
Before you ask
Google Search & Shopping, Performance Max, Demand Gen, AI Max, Dynamic Remarketing, Microsoft Ads and Meta (Facebook & Instagram), all built and managed daily.
Yes. Unlike agencies that “check in” monthly, we're in the account every day making budget, bidding, negative-keyword and creative decisions so performance compounds.
Yes, we run Google's Antigravity CLI and the Gemini AI stack as the engine behind the account, supervised by us, for always-on optimisation.
Yes. Microsoft Ads is included, we clone and adapt your best Google campaigns to capture cheaper Microsoft/Bing demand.
Yes, via our Meta Starter service, setup, demand-gen and conversion campaigns, creative and daily management across Facebook and Instagram.
Capturing buyers who are already in-market and ready to purchase, rather than spending to create awareness, it’s the highest-ROAS demand to own first.
Both. We rebuild account structure where needed via a staged 4-week transition, then manage and optimise it daily.
Yes. We plan and manage BFCM, Click Frenzy, EOFY and Boxing Day, with hourly checks on new launches for their first 48 hours.
Flat monthly management fees per channel, never a percentage of spend, with bundled pricing when you run multiple channels. Your ad spend is paid directly to the platforms and never marked up.
Yes. Most brands start with one channel and add others as it proves out, and we bundle the pricing when you do.
That’s exactly what the free audit answers, a channel-by-channel opportunity map for your brand, with a forecast attached.