What we run

Every channel a buyer touches, run as one engine.

We don’t cherry-pick the easy channels. Across Google, Microsoft and Meta we create demand and capture it, here’s exactly how we use each one, and the AI automation behind it, to turn attention into profitable sales.

Google & Microsoft Ads

High-intent capture, Search, Shopping, PMax & more.

02

Shopping Ads

HIGH INTENT

A clean feed is a profitable feed.

Shopping lives and dies by the product feed. We engineer titles, attributes and structure for visibility and margin, and the converting search terms it surfaces feed straight into AI-built Search campaigns.

  • WHAT WE DO
  • Feed optimisation: titles, attributes, imagery, GTINs
  • Priority & bidding structures that protect margin
  • Promotions, sale price and merchant annotations
  • Converting search terms piped into AI-built Search campaigns
03

Performance Max

FULL FUNNEL

PMax, accountable, not a black box.

PMax can be a growth engine or a budget black hole. We keep it accountable with proper structure and AI-driven budget control, scaling winners and reining in waste every day.

  • WHAT WE DO
  • Structured asset groups by theme & product line
  • Daily, campaign-level budget shifts that boost winners and pull back low performers
  • AI pacing so the account never overspends, again
  • Brand exclusions so PMax doesn’t cannibalise brand
04

Demand Gen

MID FUNNEL

Grow consideration, powered by your own data.

Demand Gen puts scroll-stopping creative in front of in-market audiences across YouTube, Discover and Gmail to grow consideration, and we feed it your Klaviyo first-party data to find lookalikes of your highest-value customers.

  • WHAT WE DO
  • Increase consideration with scroll-stopping video & image creative
  • Klaviyo first-party audiences fed in to find lookalikes of high-value customers
  • Re-engage site visitors and past buyers
  • A measured bridge from awareness into high-intent capture
05

AI Max

FULL FUNNEL

Harness Google’s AI, with guardrails.

AI Max expands Search with Google’s AI-driven matching and automatically generated creative, surfacing you in valuable queries you’d never manually build. Powerful, so we keep brand safety, relevance and profitability firmly in check.

  • WHAT WE DO
  • AI-powered query matching to find net-new demand
  • Automated assets, steered to stay on-brand
  • Brand-safety and relevance guardrails
  • Continuous review so AI spend stays profitable
06

Dynamic Remarketing

BOTTOM FUNNEL

Bring back the buyers who almost bought.

Most visitors don’t convert first time. Dynamic Remarketing automatically follows them with the exact products they viewed or abandoned, recovering revenue that would otherwise walk out the door.

  • WHAT WE DO
  • Automatically capture and convert cart abandoners
  • Cross-sell complementary products to recent purchasers
  • Remarket to all visitors for big promotions like BFCM & Click Frenzy
  • Frequency & recency controls so ads nudge, not nag
07

Microsoft Ads

HIGH INTENT

Clone your winners. Capture under-priced demand.

Microsoft Ads reaches a high-converting, often higher-income audience at lower CPCs, plus a growing slice of AI search via Copilot and Bing. We clone your best-performing Google Ads campaigns into Microsoft and adapt them so they’re genuinely optimised, not just mirrored.

  • WHAT WE DO
  • Clone your best-performing Google Ads campaigns straight into Microsoft Ads
  • Tap lower-CPC, high-intent audiences
  • Emerging Copilot & Bing AI placements
  • Adapted and optimised for the network, not a blind import

Meta Ads, Facebook & Instagram

From cold scroll to closed sale, every stage of Meta.

Meta is where demand is created, and increasingly where it converts. We run the full spread of Meta ad types as one funnel: AI-led Advantage+ shopping, cold prospecting and demand gen, dynamic retargeting, and the monthly creative engine that powers all of it.

08

Advantage+ Shopping

FULL FUNNEL

Let Meta’s AI find buyers, with your guardrails.

Advantage+ Shopping hands Meta’s AI broad latitude to find your next customer across Facebook and Instagram, optimising to purchase value in real time. We set the structure, budgets, audience signals and creative so the algorithm scales profitably instead of chasing cheap clicks.

  • WHAT WE DO
  • Advantage+ Shopping builds optimised to purchase value, not vanity reach
  • Existing-customer caps so spend prioritises net-new buyers
  • Catalog + Conversions API wired for accurate, durable tracking
  • Daily budget and creative management as the algorithm learns
09

Prospecting & Demand Gen

TOP FUNNEL

Create the demand that search later captures.

This is where the funnel starts. We put scroll-stopping creative in front of cold, in-market audiences on Facebook and Instagram to build awareness and consideration, then hand that warmed demand to Search and Shopping to close at the moment of intent.

  • WHAT WE DO
  • Broad, interest and lookalike audiences built from your best customers
  • Klaviyo first-party lists fed in to seed high-value lookalikes
  • Feed- and Reels-native creative tested across hooks and angles
  • Measured as one funnel with Google, not a siloed last-click scorecard
10

Retargeting & Dynamic Product Ads

BOTTOM FUNNEL

Bring back the browsers with the exact product.

Most people don’t buy on the first visit. Dynamic Product Ads automatically follow site visitors and cart abandoners across Facebook and Instagram with the precise products they viewed, recovering revenue that would otherwise leak away.

  • WHAT WE DO
  • Dynamic Product Ads pulled live from your catalog
  • Cart-abandon and product-view retargeting segments
  • Cross-sell and post-purchase sequences to lift repeat revenue
  • Frequency & recency controls so ads nudge, not nag
11

Creative, the Monthly Meta Creative Pack

ALL STAGES

On Meta, the creative is the targeting.

Meta’s algorithm is only as good as the creative you feed it. Every month we produce the Monthly Meta Creative Pack, 25 static, 10 animated and 5 UGC-style video creatives, built on our 3V methodology (Volume, Variety, Velocity) and to spec for every placement.

  • WHAT WE DO
  • Monthly Meta Creative Pack: 25 static, 10 animated, 5 UGC-style video
  • 3V methodology, Volume, Variety, Velocity, so creative never fatigues
  • Built to placement specs: Feed, Stories and Reels, with hook timing
  • Competitor ad-library research feeding angle and hook testing

Always-on automation

The optimisation never stops, because the AI never sleeps.

Daily AI budget optimisation

Campaign-level budget adjustments every day, boosting winners and pulling back low performers automatically, so spend always chases the best return.

Automated pacing

AI paces spend across the month so you never overspend again, and never leave budget unspent when it’s working.

GA4 reviewed continuously

Regular GA4 reviews identify gaps to target, push high-value audiences into your ads, automate segmentation and continuously test new audiences.

Weekly reporting + alerts

Automated weekly reporting, plus budget-increase alerts the moment performance beats benchmark, so you can scale while it’s hot.

Before you ask

Questions, answered.

Google Search & Shopping, Performance Max, Demand Gen, AI Max, Dynamic Remarketing, Microsoft Ads and Meta (Facebook & Instagram), all built and managed daily.

Yes. Unlike agencies that “check in” monthly, we're in the account every day making budget, bidding, negative-keyword and creative decisions so performance compounds.

Yes, we run Google's Antigravity CLI and the Gemini AI stack as the engine behind the account, supervised by us, for always-on optimisation.

Yes. Microsoft Ads is included, we clone and adapt your best Google campaigns to capture cheaper Microsoft/Bing demand.

Yes, via our Meta Starter service, setup, demand-gen and conversion campaigns, creative and daily management across Facebook and Instagram.

Capturing buyers who are already in-market and ready to purchase, rather than spending to create awareness, it’s the highest-ROAS demand to own first.

Both. We rebuild account structure where needed via a staged 4-week transition, then manage and optimise it daily.

Yes. We plan and manage BFCM, Click Frenzy, EOFY and Boxing Day, with hourly checks on new launches for their first 48 hours.

Flat monthly management fees per channel, never a percentage of spend, with bundled pricing when you run multiple channels. Your ad spend is paid directly to the platforms and never marked up.

Yes. Most brands start with one channel and add others as it proves out, and we bundle the pricing when you do.

Not sure which channels you’re missing?

That’s exactly what the free audit answers, a channel-by-channel opportunity map for your brand, with a forecast attached.