Netflix & SVOD ads
Get your brand on the big screen, tracked like a performance ad.
Ad-supported streaming tiers on Netflix and other Australian services put you in the living room without the waste of linear TV. We buy the right audiences and use household-level matching to connect those views to site visits and sales.
Best for: D2C brands at $3M+ revenue ready for brand reach
Funnel position
Top
Mid
Bottom
- Buying model
- CPM, direct or programmatic
- Typical CPM
- $40 to $70
- Test budget
- From $20K per flight
- Measured by
- Household matching + geo lift
Why it belongs in your mix
TV reach without buying blind.
Streaming viewers are watching on a screen tied to a household internet connection. That makes it possible to see whether the homes that saw your ad later visited your site, which linear TV could never show.
- 01Premium, full-screen, mostly unskippable placements
- 02Audience targeting rather than programme guessing
- 03Follow viewers up on Meta and search afterwards
What we run
Set up, managed and tracked to the sale.
Audience buying
Targeting by interest, location and household profile across streaming services.
Cross-device matching
Views matched to later site visits from the same household.
Sequenced follow-up
Viewers served Meta and YouTube ads in the days after.
Brand safety
Content and category exclusions so you only run where you belong.
How we run it differently
A media buy, judged like a performance channel.
Targeting
Typical: Programme and time slot
Us: Audience and household
Proof
Typical: Reach and frequency
Us: Site visits and sales from exposed homes
Creative
Typical: One 30-second spot
Us: 15 and 30 second cuts, tested
Follow-up
Typical: None
Us: Sequenced social and search
CTV reach & attribution plan
Run your numbers before you spend.
Indicative planning ranges from typical Australian market rates. Real rates depend on the publisher, timing and your audience. Not a quote or a forecast.
Ad views
357,143 to 625,000
Matched site visits
714 to 3,125
Directly tracked orders
11 to 94
Estimated revenue
$1,179 to $10,313
First-order ROAS
0.0x to 0.4x
Upper-funnel channels do most of their work through branded search, affiliates and retargeting. We read them with lift tests, so treat the direct number as the floor.
Get the Full PlanTalk to a specialist
Ready to test Netflix & Streaming TV Ads? Tell us about your store.
We will come back with real rates, the minimum spend and a test plan that ties Netflix & Streaming TV Ads to your CRO and affiliate program.
- Reply within one business day
- A costed test plan, yours to keep
- No lock-in, no obligation
Campaign snapshot
Sleep brand, 4-week streaming flight
- Spend
- $30,000
- Completed views
- 520,000
- Matched visits
- 1,900
- Branded search
- +31%
Modelled on typical CTV benchmarks. Not a client result.
How it works
From audit to scale.
- STEP 01
Audience plan
Who to reach, on which services, at what frequency.
- STEP 02
Creative cuts
15 and 30 second versions from your existing footage or a new shoot.
- STEP 03
Flight & match
Live with household matching and a control group.
- STEP 04
Follow up & read
Sequenced ads, then a lift report.
Before you ask
Questions, answered.
Yes. Netflix and other Australian streaming services sell ads on their ad-supported tiers, directly or programmatically. Minimum spends apply and vary by service.
CPMs commonly range from $40 to $70. We suggest a first flight of at least $20,000 so there is enough reach to read results.
Household-level matching links ad views to later site visits from the same home, and geo or audience lift tests show the incremental effect.
You need 15 and 30 second cuts. These can often be edited from your existing footage, or we can brief a shoot.
No. We are an independent agency that plans and buys streaming TV for D2C brands.
Next step
Get a Netflix & Streaming TV Ads plan for your brand
Book a strategy call. We size the test, map it to your CRO and affiliate program, and send the plan within two business days. Yours to keep.
Book a Strategy Call