Qantas Frequent Flyer for brands
Offer Qantas Points instead of cutting your price.
Points move high-value shoppers who ignore discount codes. We help you get set up to earn Qantas Points on purchases, run points-multiplier promos, and show you exactly what each point costs against the discount it replaces.
Best for: Premium ecommerce, furniture, high-ticket retail and travel
Funnel position
Top
Mid
Bottom
- Buying model
- Cost per point issued
- Typical cost
- 1% to 4% of order value
- Promo lever
- Points multipliers
- Measured by
- AOV, conversion rate, margin
Why it belongs in your mix
Discounts train shoppers to wait. Points train them to come back.
A 15% code costs 15% of every order and teaches people to hold out for the next one. Points usually cost a fraction of that, appeal most to the customers with the biggest baskets, and keep your price intact.
- 01Protect your full price and your margin
- 02Reach a member base that skews high income
- 03Run multiplier weeks instead of sitewide sales
What we run
Set up, managed and tracked to the sale.
Partnership setup
Application, commercial terms and the earn rate that suits your margins.
Marketplace listing
Getting your store listed where members shop to earn points.
Multiplier promos
Double and triple points events planned like a sale, without the markdown.
Margin modelling
Points cost against discount cost, order by order, before you commit.
How we run it differently
A media buy, judged like a performance channel.
Promotion lever
Typical: Sitewide discount
Us: Points multiplier with a known cost
Who it attracts
Typical: Bargain hunters
Us: Members with larger baskets
Effect on price
Typical: Erodes it
Us: Leaves it alone
Reporting
Typical: Sales during the promo
Us: Margin kept per order
Points vs discount margin simulator
Run your numbers before you spend.
Assumes about 1.2 cents per point to the brand. Actual partner rates are set with Qantas Loyalty. Illustrative only.
Discount cost / order
$68
Points cost / order
$16 (3.6%)
Margin kept / order
$51
Margin kept / month
$15,390
Talk to a specialist
Ready to test Qantas Points for Brands? Tell us about your store.
We will come back with real rates, the minimum spend and a test plan that ties Qantas Points for Brands to your CRO and affiliate program.
- Reply within one business day
- A costed test plan, yours to keep
- No lock-in, no obligation
Campaign snapshot
Furniture brand, triple points month
- AOV change
- +18%
- Conversion rate
- +0.4 pts
- Promo cost
- 3.6% of sales
- vs 15% sale
- 11.4% margin kept
Modelled example comparing a points promo with a 15% sitewide sale. Not a client result.
How it works
From audit to scale.
- STEP 01
Model the margin
Points cost against your current discount habit.
- STEP 02
Apply & set terms
We handle the application and earn-rate setup.
- STEP 03
Go live
Points messaging on PDPs, cart and email.
- STEP 04
Run multipliers
Bonus-points events in place of markdowns.
Before you ask
Questions, answered.
Brands can become earn partners so members collect Qantas Points on purchases, including through the Qantas Shopping marketplace. Approval and terms are set by Qantas Loyalty; we prepare the application and the commercial model.
Often. Points tend to cost between 1% and 4% of order value at typical earn rates, against 10% to 20% for a sitewide discount. Our simulator on this page shows the difference for your numbers.
Premium and high-ticket ecommerce, furniture, homewares, travel and finance, where members with larger baskets matter most.
A limited-time bonus, such as double or triple points, that drives urgency like a sale without cutting your price.
No. We are an independent agency. Qantas and Qantas Frequent Flyer are trademarks of Qantas Airways Limited.
Next step
Get a Qantas Points for Brands plan for your brand
Book a strategy call. We size the test, map it to your CRO and affiliate program, and send the plan within two business days. Yours to keep.
Book a Strategy Call