Rokt post-purchase network
Win new customers on someone else’s thank-you page.
Rokt shows your offer on the confirmation pages of big ecommerce, ticketing and travel brands, right after a shopper has paid. We set it up, write the offers, and bid to your target CPA so every new customer is one you can afford.
Best for: Subscription brands, meal kits, fashion and high-LTV ecommerce
Funnel position
Top
Mid
Bottom
- Buying model
- Cost per acquisition
- Typical CPA
- $25 to $70
- Test budget
- From $5K / month
- Measured by
- First-party conversions + CRM
Why it belongs in your mix
The shopper just paid. Their card is still out.
Paid social keeps getting dearer, and most of your spend goes on people who are browsing. Post-purchase placements sit at the one moment a stranger is guaranteed to be in buying mode, and you only pay when they take your offer.
- 01Pay per acquisition, so a weak week costs you less, not more
- 02Audiences you cannot buy on Meta: people mid-transaction on other brands
- 03Suppress existing customers so you never pay to win someone twice
What we run
Set up, managed and tracked to the sale.
Offer design
First-order offers built on your margins, tested against each other until one wins.
Placement setup
Creative, copy and landing flow sized for the Rokt widget, live in days.
CPA bidding
Bids tuned weekly to the CPA your LTV can carry, not the one the platform suggests.
CRM suppression
Your customer list kept out of targeting so budget only finds new buyers.
How we run it differently
A media buy, judged like a performance channel.
What you pay for
Typical: Impressions or a flat fee
Us: Acquired customers at a CPA you set
Offer
Typical: One discount, left running
Us: Offers tested against margin and LTV
Landing page
Typical: Your home page
Us: A CRO-built landing flow for the offer
Reporting
Typical: Platform dashboard
Us: Matched to orders and 90-day repeat rate
Rokt post-purchase CPA estimate
Run your numbers before you spend.
Indicative planning ranges from typical Australian market rates. Real rates depend on the publisher, timing and your audience. Not a quote or a forecast.
Cost per customer
$25 to $70
Estimated orders
114 to 320
Estimated revenue
$10,286 to $28,800
First-order ROAS
1.3x to 3.6x
First-order return only. Repeat purchases and the affiliate and search demand this channel creates come on top.
Get the Full PlanTalk to a specialist
Ready to test Rokt Post-Purchase Ads? Tell us about your store.
We will come back with real rates, the minimum spend and a test plan that ties Rokt Post-Purchase Ads to your CRO and affiliate program.
- Reply within one business day
- A costed test plan, yours to keep
- No lock-in, no obligation
Campaign snapshot
Subscription coffee brand, 8 weeks
- Spend
- $12,000
- New customers
- 310
- CPA
- $38.70
- 90-day ROAS
- 3.4x
Modelled on typical post-purchase benchmarks. Not a client result.
How it works
From audit to scale.
- STEP 01
Margin & LTV check
We work out the CPA you can afford before a dollar is spent.
- STEP 02
Offer & creative
Two to four offers built for the widget, plus the landing flow.
- STEP 03
Launch & bid
Live on the network with CRM suppression and tracking in place.
- STEP 04
Scale the winner
Budget follows the offer with the best 90-day return.
Before you ask
Questions, answered.
Rokt is an ecommerce network that shows relevant offers on the confirmation pages of other brands, right after a shopper has completed a purchase. Advertisers usually pay when a shopper takes the offer.
You set a target cost per acquisition. For most D2C categories that lands somewhere between $25 and $70 per new customer, and we suggest testing with around $5,000 a month.
Brands with a strong first-order offer and good repeat purchase: subscriptions, meal kits, coffee, pet, fashion and digital services.
No. We upload your customer list as a suppression audience so budget only goes to new buyers.
No. We are an independent agency that sets up and manages Rokt campaigns for D2C brands.
Next step
Get a Rokt Post-Purchase Ads plan for your brand
Book a strategy call. We size the test, map it to your CRO and affiliate program, and send the plan within two business days. Yours to keep.
Book a Strategy Call