Linkby performance content
Get written up by major publishers and pay only for clicks.
Linkby places your brand inside articles on large news and lifestyle sites, and you pay per click instead of a flat editorial fee. We pitch the angles, shape the copy, and send the traffic to pages built to convert it.
Best for: Brands that want press credibility without $10K sponsored posts
Funnel position
Top
Mid
Bottom
- Buying model
- Cost per click
- Typical CPC
- $0.80 to $1.80
- Test budget
- From $3K / month
- Measured by
- Tracked links + post-click sales
Why it belongs in your mix
Editorial trust, priced like search.
Shoppers believe an article more than an ad. Linkby turns that into a click-based channel, so you get the halo of coverage with costs that move in line with results.
- 01No upfront editorial fee: articles that do not get clicks cost little
- 02Coverage you can quote in ads, emails and on your PDPs
- 03Readers arrive warmed up by a writer, not a banner
What we run
Set up, managed and tracked to the sale.
Angle pitching
Category angles that editors pick up, written around what readers already search for.
Article shaping
Product facts, claims and links set up so the article sells without reading like an ad.
Link tracking
Every placement tagged so you see clicks, orders and revenue per article.
Landing pages
Readers land on a page that continues the story, built with our CRO checklist.
How we run it differently
A media buy, judged like a performance channel.
Cost
Typical: Flat fee per sponsored article
Us: Per click, capped per placement
Angles
Typical: One press release, sent wide
Us: Angles tested per publisher
Traffic destination
Typical: Home page
Us: A story-matched landing page
Proof
Typical: Coverage screenshots
Us: Revenue per article
10 publisher angles for your category
Run your numbers before you spend.
Indicative planning ranges from typical Australian market rates. Real rates depend on the publisher, timing and your audience. Not a quote or a forecast.
Clicks
2,222 to 5,000
Estimated orders
33 to 175
Estimated revenue
$2,833 to $14,875
First-order ROAS
0.7x to 3.7x
First-order return only. Repeat purchases and the affiliate and search demand this channel creates come on top.
Get the Full PlanTalk to a specialist
Ready to test Linkby Performance Content? Tell us about your store.
We will come back with real rates, the minimum spend and a test plan that ties Linkby Performance Content to your CRO and affiliate program.
- Reply within one business day
- A costed test plan, yours to keep
- No lock-in, no obligation
Campaign snapshot
Skincare brand, 6 weeks
- Spend
- $6,000
- Clicks
- 5,200
- Orders
- 130
- ROAS
- 1.9x first order
Modelled on typical performance-publishing benchmarks. Not a client result.
How it works
From audit to scale.
- STEP 01
Angle research
Ten angles for your category, ranked by how readers search.
- STEP 02
Pitch & brief
Briefs and product facts sent to publishers through Linkby.
- STEP 03
Land & track
Tagged links into matched landing pages.
- STEP 04
Double down
Budget moves to the publishers and angles that sell.
Before you ask
Questions, answered.
Linkby places brands inside articles on publisher sites and charges per click on the link to your store, instead of a flat sponsored-content fee.
Clicks typically cost between about $0.80 and $1.80 depending on the publisher and category. A useful test starts around $3,000 a month.
You supply the product facts, claims and links. Publishers keep their own editorial voice, which is why readers trust it. We brief so the key points land.
Usually yes, as an "as seen in" mention in ads, emails and on product pages, subject to each publisher's terms.
No. We are an independent agency that runs Linkby campaigns as part of a client's media plan.
Next step
Get a Linkby Performance Content plan for your brand
Book a strategy call. We size the test, map it to your CRO and affiliate program, and send the plan within two business days. Yours to keep.
Book a Strategy Call