Are Media online publishing
Get into the gift guides and beauty pages your customers read.
Are Media publishes some of Australia’s best-known women’s, beauty and home titles. We plan native features, seasonal gift guide placements and shoppable articles, then connect the readers back to your store with tracking and retargeting.
Best for: Beauty, skincare, home, health and mother-and-baby brands
Funnel position
Top
Mid
Bottom
- Buying model
- Package, CPM or sponsored content
- Typical CPM
- $20 to $40
- Test budget
- From $8K per campaign
- Measured by
- Tracked links + retargeting pools
Why it belongs in your mix
Gift guides are where shopping lists start.
A place in the right seasonal guide or beauty round-up puts you in front of readers who are actively choosing what to buy. Book early, give editors what they need, and track every click.
- 01Seasonal placements booked months ahead
- 02Shoppable articles that link straight to product
- 03Reader segments you can retarget afterwards
What we run
Set up, managed and tracked to the sale.
Native features
Sponsored and native editorial that fits the title’s tone.
Gift guide placements
Christmas, Mother’s Day and EOFY guides, booked well before the deadline.
Shoppable articles
Product links and imagery that take readers straight to the PDP.
Audience segments
Reader data used to retarget on paid channels after they read.
How we run it differently
A media buy, judged like a performance channel.
Booking
Typical: When the rep calls
Us: Seasonal calendar planned a quarter out
Creative
Typical: Brand assets sent as is
Us: Editor-ready product notes and imagery
Clicks
Typical: Land on the home page
Us: Land on the product, with tracking
After the read
Typical: Gone
Us: Retargeted on Meta and Google
Are Media audience & category fit check
Run your numbers before you spend.
Indicative planning ranges from typical Australian market rates. Real rates depend on the publisher, timing and your audience. Not a quote or a forecast.
Impressions
250,000 to 500,000
Site visits
750 to 4,500
Estimated orders
11 to 135
Estimated revenue
$788 to $9,450
First-order ROAS
0.1x to 0.9x
First-order return only. Repeat purchases and the affiliate and search demand this channel creates come on top.
Get the Full PlanTalk to a specialist
Ready to test Are Media Publishing? Tell us about your store.
We will come back with real rates, the minimum spend and a test plan that ties Are Media Publishing to your CRO and affiliate program.
- Reply within one business day
- A costed test plan, yours to keep
- No lock-in, no obligation
Campaign snapshot
Beauty brand, Christmas gift guides
- Spend
- $10,000
- Clicks
- 3,100
- Orders
- 82
- Retargeting pool
- 19,000
Modelled on typical publisher benchmarks. Not a client result.
How it works
From audit to scale.
- STEP 01
Title fit
Which titles and sections match your category.
- STEP 02
Calendar & book
Seasonal guides and features locked in early.
- STEP 03
Supply & track
Product notes, imagery and tagged links.
- STEP 04
Retarget
Readers followed up on paid social and search.
More in publishers
Before you ask
Questions, answered.
Native and sponsored features, seasonal gift guide inclusions, shoppable articles and display, across Are Media's digital titles.
Well ahead. Christmas guides are often planned months before December, so we build your seasonal calendar a quarter out.
Through tagged links that go straight to the product page, so every click and order can be tracked back to the article.
Beauty, skincare, home, health, food and mother-and-baby brands whose buyers already read these titles.
No. We are an independent agency that books and manages publisher campaigns for our clients.
Next step
Get a Are Media Publishing plan for your brand
Book a strategy call. We size the test, map it to your CRO and affiliate program, and send the plan within two business days. Yours to keep.
Book a Strategy Call