Mamamia partnership campaigns
Reach Australian women where they read, listen and decide.
Mamamia’s articles, newsletters and podcasts reach a large, loyal female audience. We plan the integration, brief the content, negotiate the package and track what it sells, so a brand partnership is judged on revenue as well as reach.
Best for: Beauty, wellness, fashion, food and family brands
Funnel position
Top
Mid
Bottom
- Buying model
- Package or CPM
- Typical CPM
- $25 to $45
- Test budget
- From $10K per campaign
- Measured by
- Codes, links, brand lift
Why it belongs in your mix
A host’s recommendation beats another ad.
Podcast listeners and newsletter readers trust the voices they choose. A well-briefed integration borrows that trust, and with codes and tracked links it becomes something you can measure.
- 01Host reads and native articles in one package
- 02An audience that buys for the household
- 03Content you can reuse in your own ads
What we run
Set up, managed and tracked to the sale.
Package negotiation
The right mix of articles, newsletters and podcast reads for your budget.
Content briefing
Briefs that keep the host’s voice and still land your key product points.
Podcast host reads
Integrations on shows that match your category, with unique codes.
Retargeting
Readers and listeners followed up on Meta and Google while it is fresh.
How we run it differently
A media buy, judged like a performance channel.
Success metric
Typical: Impressions delivered
Us: Sales by code, link and lift
Brief
Typical: Brand deck attached
Us: Product points written for the host
Follow-up
Typical: None
Us: Retargeting on paid social and search
Reuse
Typical: Lives on their site only
Us: Cut into ads for your channels
Mamamia campaign plan & cost calculator
Run your numbers before you spend.
Indicative planning ranges from typical Australian market rates. Real rates depend on the publisher, timing and your audience. Not a quote or a forecast.
Impressions
266,667 to 480,000
Site visits
800 to 3,840
Estimated orders
12 to 115
Estimated revenue
$900 to $8,640
First-order ROAS
0.1x to 0.7x
First-order return only. Repeat purchases and the affiliate and search demand this channel creates come on top.
Get the Full PlanTalk to a specialist
Ready to test Mamamia Campaigns? Tell us about your store.
We will come back with real rates, the minimum spend and a test plan that ties Mamamia Campaigns to your CRO and affiliate program.
- Reply within one business day
- A costed test plan, yours to keep
- No lock-in, no obligation
Campaign snapshot
Wellness brand, podcast + newsletter
- Spend
- $15,000
- Code redemptions
- 240
- Branded search
- +38%
- Blended ROAS
- 1.7x
Modelled on typical publisher-partnership benchmarks. Not a client result.
How it works
From audit to scale.
- STEP 01
Audience fit
Which shows, sections and lists match your buyer.
- STEP 02
Negotiate & brief
Package terms, then host-ready briefs.
- STEP 03
Launch & track
Unique codes, links and a branded-search baseline.
- STEP 04
Retarget & reuse
Follow-up ads and repurposed content.
Before you ask
Questions, answered.
A mix of native articles, newsletter placements, podcast host reads, social content and custom content hubs, packaged to your budget.
Plan for around $10,000 or more per campaign for an integration that can be measured. We help size the right package.
Unique discount codes, tracked links, a branded search baseline and retargeting pools built from people who engaged.
Brands selling to Australian women and households: beauty, wellness, fashion, food, home and family.
No. We are an independent agency that plans and manages publisher partnerships for our clients.
Next step
Get a Mamamia Campaigns plan for your brand
Book a strategy call. We size the test, map it to your CRO and affiliate program, and send the plan within two business days. Yours to keep.
Book a Strategy Call