Click Frenzy campaign support
Make Click Frenzy a profitable week, not just a busy one.
Click Frenzy brings a flood of shoppers who are ready to buy and quick to leave. We plan the offer around your margin, get your listing and banners in front of them, and stress-test the store so it holds up when the traffic arrives.
Best for: Ecommerce stores taking part in Click Frenzy events
Funnel position
Top
Mid
Bottom
- Event windows
- May, July & November
- Buying model
- Listing + featured placements
- Prep time
- 6 to 8 weeks out
- Measured by
- Event ROAS + margin per order
Why it belongs in your mix
Peak traffic costs peak prices. Waste costs more.
CPMs and CPCs climb across every channel during the event. The brands that win set their offer weeks earlier, line up their placements, and fix the checkout before shoppers find the cracks.
- 01Offers set against margin, so volume does not eat profit
- 02Placements booked early, before the good spots go
- 03A store that loads fast and checks out cleanly on the day
What we run
Set up, managed and tracked to the sale.
Offer structure
Hero deals, bundles and thresholds that lift AOV without giving the shop away.
Placement & banners
Listing copy, featured spots and banner creative sized for the event pages.
Store stress test
Speed, stock, checkout and payment checks before traffic peaks.
Post-event flows
Email and SMS that turn first-time event buyers into second orders.
How we run it differently
A media buy, judged like a performance channel.
Planning
Typical: Two weeks out
Us: Six to eight weeks out
Offer
Typical: Biggest discount you can stomach
Us: Offer built on margin per SKU
Store readiness
Typical: Hope it holds
Us: Load, speed and checkout tested
After the event
Typical: Nothing
Us: Second-order flows switched on
Click Frenzy readiness & margin checklist
Run your numbers before you spend.
Indicative planning ranges from typical Australian market rates. Real rates depend on the publisher, timing and your audience. Not a quote or a forecast.
Event impressions
357,143 to 833,333
Store visits
2,143 to 11,667
Estimated orders
54 to 583
Estimated revenue
$6,429 to $70,000
First-order ROAS
0.6x to 7.0x
First-order return only. Repeat purchases and the affiliate and search demand this channel creates come on top.
Get the Full PlanTalk to a specialist
Ready to test Click Frenzy Campaigns? Tell us about your store.
We will come back with real rates, the minimum spend and a test plan that ties Click Frenzy Campaigns to your CRO and affiliate program.
- Reply within one business day
- A costed test plan, yours to keep
- No lock-in, no obligation
Campaign snapshot
Homewares store, November event
- Spend
- $15,000
- Orders
- 1,040
- Event ROAS
- 6.1x
- Margin / order
- $31
Modelled on typical sale-event benchmarks. Not a client result.
How it works
From audit to scale.
- STEP 01
Margin audit
Which SKUs can carry a deal and how deep.
- STEP 02
Book & build
Listing, placements and creative locked in early.
- STEP 03
Stress test
Speed, checkout and stock checked under load.
- STEP 04
Run & retain
Hourly watch on the day, then second-order flows.
Before you ask
Questions, answered.
Six to eight weeks before the event. That leaves time to set offers against margin, book placements and fix the store before traffic arrives.
Yes. We prepare the listing copy, deal structure and banner creative, and coordinate featured placements where they make sense for your budget.
We work SKU by SKU, using bundles, thresholds and hero deals rather than one deep sitewide discount, and report margin per order, not just revenue.
We switch on email and SMS flows aimed at second orders, because event buyers who come back are where the profit sits.
No. We are an independent agency that prepares and runs campaigns for brands taking part.
Next step
Get a Click Frenzy Campaigns plan for your brand
Book a strategy call. We size the test, map it to your CRO and affiliate program, and send the plan within two business days. Yours to keep.
Book a Strategy Call