Brand Vault · Marketing memory
Your Brand Vault is built for your brand and set up free with any agent. One place that stores your data, creatives, performance and media forever, learning as it goes and holding your business context like an expert marketer who never forgets. And you own it.
Set up free with any AI agent you build, and free with the Full AI Team. Plug it into your own AI, or let our agents run it and turn your context into strategy, forecasts and dashboards.
The problem
Agencies churn. Staff leave. Platforms reset their data. Creatives get buried in a drive nobody can find. Every time, the hard-won knowledge of what worked walks out the door, and the next team starts from zero.
The brand vault fixes that. It’s a single, owned, always-learning home for everything your marketing produces, so context compounds instead of evaporating.
Knowledge should compound. For most brands, it evaporates.
What lives in the vault
Data, creatives, performance and media, structured and connected. Built to be searched, learned from and built on.
Every metric, export, audience and conversion event, kept and connected so nothing resets to zero when a platform or agency changes.
Every ad, hook, angle and offer filed with the result it produced, so you reuse winners and retire tired angles on evidence.
A running record of what changed, why, and what happened. It’s the memory most brands lose when someone leaves or an agency is swapped.
Raw and finished assets in one home: product shots, footage, logos, brand kits and approved copy. Yours forever.
A second brain for your marketing
It stores your marketing and learns from it. Every cycle it gets a sharper read on your buyers, offers and numbers, and feeds that into your next move.
Performance, creatives, audiences and decisions flow into one permanent vault instead of scattering across tools and inboxes.
Everything links up: this creative, to that audience, to that result. You get a knowledge graph of your marketing, not a folder of files.
Patterns surface across months and channels: what your buyers respond to, where money leaks, which angles win.
Those learnings feed every future strategy, forecast and brief, so each campaign starts smarter than the last.
Two ways to run it
The vault is yours either way. Drive it yourself with the included actions and planning, or let us run it for you.
It ships with custom actions and planning prompts. Point your own AI stack (ChatGPT, Claude, Gemini or an in-house agent) at it and get a marketer that already knows your business.
Prefer it handled? We run the vault on Google’s Gemini stack (the engine we use across every account), turning your context into live strategy, action items, forecasts and dashboards.
What it produces
The point of remembering is to act smarter next time. Look forward or back, all from one source of truth, whether you run it or we do.
Build next quarter’s channel, budget and creative strategy on your own evidence, sharpened every cycle as the vault learns more.
Pull past performance into clear reports on demand: what changed, what worked and why.
Model spend, ROAS and revenue on your real history and seasonality, so planning is grounded in your numbers, not guessed.
Live dashboards that read straight from the vault: performance, creative winners and trends in one place, any time.
Driving it yourself
Want to run it in-house? Every vault ships with a full playbook and hands-on training, so your team can build their own plans, reports and dashboards on any AI you already use.
Reporting & insights
The vault stores your numbers and explains them: automated insights pushed to you, standing weekly and monthly reports, or a one-off whenever a question comes up.
The vault watches your accounts and surfaces what changed and why (anomalies, winners, fatigue and budget drift), pushed to you without asking.
Standing reports on the cadence you choose: a weekly pulse, a monthly review, a quarterly deep-dive.
Ask for any report, any time (“how did the sale weekend perform?”, “new vs returning by channel”) and get it from the same source of truth.
COMMON ECOMMERCE MARKETING REPORTS
Spend, revenue, blended ROAS/MER, CPA and orders across every channel at a glance.
Google, Meta, Microsoft, organic, email & SMS compared side by side on cost and return.
Top and bottom ads, hooks and angles, plus fatigue and frequency warnings.
Customer acquisition cost against lifetime value and payback period by channel and cohort.
How much revenue is net-new acquisition vs repeat, and what each is costing you.
Best and worst sellers, margin by product, and which SKUs your ads should push.
Where visitors drop (view, add-to-cart, checkout, purchase) and conversion-rate trends.
Repeat-purchase behaviour and retention curves by acquisition month and source.
Which audiences, geos and devices convert, and where spend is being wasted.
Cross-channel attribution and marketing-mix view of what’s really driving sales.
Spend pacing vs plan, with forecast-vs-actual on revenue and ROAS.
A full read-out after a sale, launch or seasonal push: what worked, what to repeat.
Not listed? If it can be measured, we can report on it. Just ask.
A vault only works if you can trust it with everything. So it’s built on enterprise-grade security, handled to the privacy standards that apply to you, and owned outright by you.
The vault and everything in it is yours, not ours, not a platform’s. Export the whole thing or walk away any time. No lock-in, no hostage data.
Built on enterprise cloud infrastructure, so your data, creatives and performance history are protected in transit and at rest.
Handled in line with the privacy law that applies to you and your customers, with a simple promise: we never sell or share your data.
ISO 27001, SOC 2 and PCI DSS refer to certifications held by our underlying cloud infrastructure provider (Google Cloud). Privacy alignment reflects our data-handling practices; it is not formal legal certification.
Powered by an AI agent
Coordination
The agent on top of your Brand Vault, routing work between your other agents and keeping one source of brand truth. Free in the Full AI Team, briefed in Notion and reported in Slack.
Free Context Strategy for AI
Tell us about your business and we’ll map your knowledge sources and build your knowledge graph, the blueprint for your brand vault. No cost, yours to keep.
The Brand Vault in action
How the Vault feeds a Strategy Agent that plans, activates and reports in a loop.
See the process →The 12 specialist agents that run on the Vault, solo or as a team.
Meet the team →Shopify AI Training: build a Vault and run a 12-agent team yourself.
See the courses →Before you ask
It's a centralised, permanent vault for everything your marketing produces, data, creatives, performance and media, built as a continuously-learning intelligence and creative-management system that holds your business context like an expert performance marketer who never forgets.
It captures your performance, creatives, audiences and decisions, connects them into a knowledge graph, surfaces patterns across months and channels, and feeds those learnings back into every future strategy, forecast and creative brief.
Yes. The vault ships with a custom set of actions and planning prompts you can plug into any AI system, ChatGPT, Claude, Gemini or an in-house agent, or you can let us run it and develop your strategy, action items, forecasts and dashboards.
Tell us about your business and we'll map your knowledge sources and build you a knowledge graph, the blueprint for your brand vault. It's free, with no obligation, and yours to keep.
Automated insights pushed to you, plus scheduled weekly, monthly and quarterly reports and ad-hoc reports on demand. Common ecommerce reports include performance overview, channel breakdown, creative performance, CAC & LTV, new vs returning, product/SKU, funnel & conversion, cohort & retention, audience & segment, attribution/MMM, budget pacing & forecast and campaign post-mortems.
You own the vault and everything in it, it's portable and exportable any time, with no lock-in. Data is encrypted in transit and at rest with least-privilege access controls on Google Cloud infrastructure (ISO 27001, SOC 2 and PCI DSS certified). Handling is aligned with the Australian Privacy Principles and is GDPR-aware, and we never sell or share your data.
No. We set up and run the vault, and you get plans, reports and answers. If you’d rather self-serve, the actions and prompts plug into any AI with no coding.
Dashboards show numbers and CRMs track contacts; the brand vault remembers context, decisions and creative, and feeds that learning back into every future strategy and brief.
The free Context Strategy maps your sources first; from there a working vault is typically stood up in a couple of weeks, then it compounds as it learns.
The Brand Vault is set up free with any AI agent you build, and free with the Full AI Team, there is no standalone Brand Vault fee and no implementation cost. The Context Strategy and knowledge-graph blueprint are free to start too.