Coming soon · New platform
Win the bottom of the funnel with BOF Manager.
A command centre for D2C brands that watches competitor prices by the hour, catches their promos before they land, builds the Google and Meta campaigns that win the sale, and lands the traffic on CRO-tested Shopify pages, all inside guardrails you set.
NO COST · NO OBLIGATION · EARLY ACCESS + LAUNCH PRICING
CATALOGUE PRICE HEALTH
2,809 SKUs watched
30-DAY PRICE vs 3 RIVALS · DUNK LOW
ILLUSTRATIVE PREVIEW · SAMPLE DATA
Why the bottom of the funnel
The sale is won or lost on price, promos and the page. Most tools ignore all three.
A shopper at the bottom of the funnel is comparing you to three other tabs. If a rival is cheaper, running a sale, or has a sharper landing page, they win, no matter how good your top-of-funnel is.
Yet the usual stack optimises each surface in isolation: a bid tool here, a feed tool there, a page builder somewhere else, none of them talking to each other or to what your competitors are actually doing right now.
BOF Manager connects them. One engine reads the market, decides where to spend, builds the campaigns, converts on tested pages, and learns, all governed by your rules.
How it works
One connected loop, running every hour.
- 01
Watch
Every hour it re-checks your competitors’ live prices across your catalogue and reads their newsletters and sale pages, so you know what the market is doing before your customers do.
- 02
Decide
It scores every product on price competitiveness and margin, buckets your catalogue into winning, competitive and losing, and decides where spend belongs and where it is wasted.
- 03
Build
It builds and adjusts the campaigns to match: Google Search, Performance Max and Meta Advantage+, with copy, budgets and product sets that follow the decision, not a static feed.
- 04
Convert
Paid clicks land on bottom-of-funnel landing pages you build in your Shopify theme, CRO-tested and A/B optimised, so the traffic it buys meets a page designed to close.
- 05
Learn
It measures every move against what it predicted, keeps a memory of what works on your store, and feeds that back into the next decision. The engine gets sharper every week.
What’s inside
Every lever at the bottom of the funnel, in one place.
Hourly competitor price watch
Track the real, live prices your rivals charge for the same products, refreshed every hour across your whole catalogue, not a weekly spreadsheet that is stale the moment it is made.
- Matches your SKUs to competitor listings by product, not guesswork
- Winning / competitive / losing buckets updated on every sweep
- Effective-price aware: rival coupons and sale prices count
Promo radar
Know about a competitor’s sale before it hits your customers. BOF Manager reads rival newsletters and sale pages and flags discounts, windows and teasers as they surface.
- Parses newsletters and sale pages for depth and dates
- Flags upcoming, live and teased promotions
- Drafts your counter-move: hold, match or counter-promo
Auto-built Google & Meta campaigns
The decision becomes the campaign. It builds and tunes Search, Performance Max and Meta Advantage+ around your winning products, with copy and budgets that follow real price advantage.
- Brand safety, brand+product, generic and competitor conquesting
- Product sets driven by the live price buckets, not a flat feed
- Budgets and bids adjusted inside your guardrails
Shopify landing page builder, CRO & A/B testing
Build bottom-of-funnel landing pages in your Shopify theme, apply the CRO patterns the platform recommends, and A/B test headlines, offers and layout so the best version wins.
- Pages published into your own Shopify theme
- Built-in CRO patterns from a 300-point playbook
- A/B testing so paid traffic meets your best-converting page
Guardrails & three control modes
You set the rules and choose how much it does on its own: full autopilot with alerts, approvals on the important steps, or approvals on everything. Nothing breaches your limits.
- Spend caps, ROAS floors and budget-step limits enforced
- Price claims only run while the advantage is real
- Every action logged and reversible in one click
A memory that compounds
It keeps an append-only record of prices, decisions and outcomes, remembers what worked on your store specifically, and uses those learnings to make the next call better.
- Predicted-vs-actual journal on every action
- Store-specific learnings, not generic best practice
- Compounding advantage the longer it runs
Why it matters
Turn expensive traffic into orders you actually win.
Win the sale, not just the click
Price, promos, campaigns and landing pages optimised as one system, so spend turns into orders instead of expensive traffic.
Stop wasting spend on losers
Products you can’t win on price are pulled from spend automatically, so budget flows to where you actually convert.
React in hours, not weeks
A competitor’s price cut or sale is caught on the next sweep and countered inside your guardrails, not noticed a fortnight later.
Stay in control
Autopilot, main-step approvals or approve-everything. It never breaches your caps, and you can reverse any action in one click.
Who it’s for
Built for D2C brands who compete on price and promos.
If you sell products where a rival is one tab away and a sale can swing the week, and you run Google and Meta to a Shopify store, BOF Manager is built for you. It suits growing catalogues in competitive categories, from footwear and apparel to electronics and homewares.
Be first when BOF Manager launches.
Join the waitlist for early access and launch pricing. No cost, no obligation, and you help shape the first release.
Prefer to talk to a human? Get in touch →
Before you ask
Questions, answered.
BOF Manager is a bottom-of-funnel command centre for D2C brands. It watches your competitors’ prices by the hour, spots their promotions before they land, and builds the Google and Meta campaigns that win the sale, then measures the outcome and feeds what it learns back into the next decision. It pairs a Shopify landing page builder with built-in CRO and A/B testing so the traffic it buys lands on pages designed to convert. Everything runs inside spend and price-claim guardrails you set, and every action is one-click reversible.
Most tools optimise a single surface: a feed, a bid, or a landing page in isolation. BOF Manager connects the whole bottom of the funnel. It reads real competitor pricing and promotions, decides which products are worth spending on, builds and adjusts the campaigns across Google Search, PMax and Meta Advantage+, and routes the clicks to CRO-tested landing pages, all governed by one set of guardrails and one memory of what has worked on your store.
At launch the focus is Shopify stores advertising on Google (Search, Shopping and Performance Max) and Meta (Advantage+ across Facebook and Instagram), with the price watch and promo radar covering your direct competitors’ storefronts and newsletters. The landing page builder publishes into your Shopify theme.
You choose the level of control. BOF Manager runs in three modes: full autopilot inside your guardrails with alerts, approvals on the important steps only, or approvals on every step so it acts as an analyst and media buyer while you stay the approver. Spend caps, ROAS floors and price-claim rules are enforced regardless of mode, and every action it takes is logged and reversible in one click.
Yes. You build bottom-of-funnel landing pages in your Shopify theme, apply the CRO patterns the platform recommends, and run A/B tests on headlines, offers and layout so the version that converts best is the one that stays live. The campaigns BOF Manager builds point paid traffic at those tested pages, so ad spend and conversion work are optimised together rather than in separate tools.
BOF Manager is in active development. Joining the waitlist puts you first in line for early access, gets you launch pricing, and lets us tailor the first release around the stores and categories our earliest users actually run. There is no cost and no obligation to join.