Competitors outrank you on your own name
Search your brand on Google and a marketplace or stockist is bidding above you, paying to intercept customers you spent years (and top-of-funnel budget) earning.
Google Ads · Microsoft Ads · Meta Ads · For D2C Brands
Make your D2C
brand prominent
among the competition.
We run the bottom-of-funnel customer acquisition your above-the-line advertising deserves, capturing demand across Google, Meta & AI search before a competitor does.
Prefer an instant AEO check instead? Audit your site free in minutes →
✓ 100% free audit✓ No lock-in contracts✓ Audit back in 48 hours
LIVE · ROAS
Today6.4×▲ 41%
Return on ad spend · last 30 days
CPA
−38%
Revenue
$214k
Wasted spend
↓ cut
The leak
Your top-of-funnel built the demand. Competitors are cashing it in.
Every day a D2C brand isn’t defending its branded and category searches, a retailer is pocketing that demand at the exact moment of purchase. Bottom-of-funnel is where the money changes hands, and it’s the easiest place to lose it.
AI answers are quietly rewriting the shortlist
AI Overviews and answer engines now summarise “best” products. If you’re not present where the decision happens, you’re left out of the consideration set entirely.
Your demand is leaking at the bottom
Awareness campaigns create intent. Without a sharp Search, Shopping & PMax layer to catch it, that intent converts on someone else’s store at full margin, to them.
Where we work
We optimise the bottom of the funnel daily, where revenue is decided.
Your brand, billboards, social and PR do the heavy lifting up top. We make sure that hard-won demand doesn’t evaporate at the moment of purchase. We capture it, across every Google, Microsoft & Meta surface a buyer touches before they check out.
Bottom-of-funnel customer acquisition, run with the same ambition as the campaigns that created the demand in the first place.
FUNNEL = managed by us
AwarenessYour TOF advertising
ConsiderationDemand Gen · Remarketing
IntentSearch · Shopping · AI Max
PurchasePMax · Brand defence
The narrower the stage, the higher the intent, and the higher the cost of losing it to a competitor.
100% FREE · YOURS TO KEEP
Find out where your growth is leaking.
Start free with the Brand Vault Context Strategy, the super service that powers every channel, then audit AEO, Google & Microsoft, and Meta. Drop your details and our team emails you ASAP to begin.
Powered by Google Cloud & Gemini, enterprise-grade security, privacy & compliance.
★Brand VaultThe super service
✓AEO AuditAI search
✓Google & MicrosoftBottom of funnel
✓Meta AdsMid-funnel & conversion
Get Started →FREE · WE EMAIL YOU ASAP · NO LOCK-IN
The catch? There isn’t one.
Free Google Ads audit
+ growth strategy.
We’ll show you exactly where demand is leaking and how we’d capture it, before you commit to anything. Keep the strategy either way.
- ✓Full Google Ads account & competitor audit
- ✓Search, Shopping, PMax, Demand Gen & AI Max opportunity map
- ✓Microsoft Ads opportunity review
- ✓Meta Ads (Advantage+ & retargeting) opportunity review
- ✓Recommended campaign structure
- ✓Spend, ROAS & revenue forecast
- ✓4-week transition plan
We onboard a limited number of brands each month to keep management genuinely daily.
Every surface that converts
One team. Every bottom-of-funnel channel.
We don’t cherry-pick the easy channels. We run the full bottom-of-funnel stack so demand has nowhere to leak.
01→
Search Ads
Defend your brand terms and own high-intent category & competitor queries before a retailer does.
02→
Shopping Ads
Feed-driven product listings engineered for visibility, margin and a clean, optimised catalogue.
03→
Performance Max
Asset-group and feed strategy that keeps PMax accountable, not a black box spending your budget.
04→
Demand Gen
Capture and re-engage in-market audiences across YouTube, Discover and Gmail with scroll-stopping creative.
05→
AI Max
Harness Google’s AI-driven matching and creative to surface in the queries you can’t predict, with guardrails.
06→
Dynamic Remarketing
Bring back browsers and cart-abandoners with the exact products they viewed, at the right frequency.
07→
Microsoft Ads
Tap an under-priced, high-converting audience, and growing Copilot/Bing AI placements, on day one.
08→
Meta Advantage+
Prospect and scale with Advantage+ shopping campaigns that put your catalogue in front of in-market buyers on Instagram & Facebook.
09→
Meta Retargeting
Win back browsers and cart-abandoners with dynamic product ads, closing the loop on demand other channels surfaced.
Hands on the account, every day
Most agencies “check in”. We manage daily.
Performance compounds when someone is in the account every day making small, sharp decisions. That someone is us.
✓
Daily budget optimisation
We push budget toward high-ROAS campaigns and pull back the low performers, every single day, not once a month.
✓
Daily spend, ROAS & revenue forecast
A live plan vs. actuals on spend, ROAS and revenue, so you always know exactly where the month is heading.
✓
Live progress dashboard
A daily dashboard of performance and pacing you can open any time, full transparency, no waiting for a monthly deck.
✓
Daily negative keyword work
We mine the search terms report daily and cut wasted spend before it adds up, tightening relevance continuously.
✓
Daily ad copy & creative updates
Promotions, discounts, price changes, new lines, your ads reflect what’s true today, including fresh campaign builds.
✓
New launches watched hourly
Every new campaign gets hourly checks for its first 48 hours, so nothing burns budget while it finds its feet.
✓
Slack & Notion integration
We plug into your Slack and Notion for full visibility on task management, with real-time alerts on changes, optimisations and reports as they happen.
Built for the days that make the year
Peak-season strategy, built and managed for every spike.
Dedicated planning, budgets and creative for the events where margins are made, plus continuous monitoring and weekly reporting all year round.
BFCMClick FrenzyEOFYBoxing Day
AI-powered, human-led
We put Google’s AI to work, with a human hand on the wheel.
Google’s machine learning can optimise faster than any human, but only if it’s pointed in the right direction. We pair Google’s AI with our own AI-assisted analysis to squeeze more from every dollar, then keep strategy, brand safety and profitability firmly under human control.
24/7
See our full Google AI stack →The algorithms never sleep, and neither does our monitoring. Efficiency at machine speed, judgement at human depth.
01
Value-based Smart Bidding
We feed Google’s bidding AI real profit and customer-value signals, so it optimises to revenue and margin, not just clicks.
02
AI expansion, guardrailed
Performance Max and AI Max find demand you’d never manually target, while our exclusions, negatives and brand rules keep it on-brand and profitable.
03
Automated anomaly detection
AI watches the account around the clock and flags spend spikes, broken tracking and underperformers the moment they appear.
04
Faster optimisation cycles
AI does the heavy data lifting, so our time goes into strategy and creative, the decisions machines still can’t make for you.
From audit to always-on
A clear path from leak to lift.
01Day 0–2
Free audit
We dig into your account, your competitors and the SERP & AI landscape to find exactly where demand is leaking.
02Day 2–5
Google, Microsoft + Meta Ads strategy
A clear, channel-by-channel plan: recommended campaign structure, opportunities, and a spend / ROAS / revenue forecast.
03Week 1–4
4-week structured transition
We implement the recommended structure in a staged 4-week rollout, no reckless overnight rebuilds that tank performance.
04Ongoing
Daily optimisation & reporting
Daily budget, negative-keyword and creative work, live forecasting and dashboards, plus weekly reporting, ongoing.
LIVE · ALWAYS-ON OPTIMISATION
0
Ad channels managed as one engine
0h
Turnaround on your free audit
0
Days a year we optimise the account
0-wk
Structured transition, no risky rebuilds
Shopify Partner
Certified to plug straight into your store.
As a Shopify Partner, we don’t just run ads in a vacuum, we connect them to your store’s data so every dollar is measured against real revenue.
ShopifyMerchant CenterGA4Server-side tracking
Built for Shopify brands
We speak your store’s language.
Most D2C brands run on Shopify, so we do too. Being a Shopify Partner means tracking, feeds and customer data are set up properly from day one, and your ads optimise to what actually happens at checkout.
✓
Clean product feeds
Your Shopify catalogue piped into Merchant Center and tuned for Shopping, PMax and Demand Gen, titles, attributes and stock kept in sync.
✓
Accurate conversion tracking
Server-side and enhanced conversions wired to your store’s real revenue, so bidding optimises to actual sales, not guesses.
✓
Customer & value data
New-vs-returning, customer value and purchase data flow into bidding so we acquire the buyers worth the most to you.
✓
No dev bottleneck
We speak Shopify, so tracking, feeds and integrations get set up properly without waiting on a developer queue.
Free to start
Three ways we’ll help you for free.
No catch. Real value up front, so you can see how we think before you ever spend a dollar with us.
The catch? There isn’t one.
Free Google Ads audit
+ growth strategy.
We’ll show you exactly where demand is leaking and how we’d capture it, before you commit to anything. Keep the strategy either way.
- ✓Full Google Ads account & competitor audit
- ✓Search, Shopping, PMax, Demand Gen & AI Max opportunity map
- ✓Microsoft Ads opportunity review
- ✓Meta Ads (Advantage+ & retargeting) opportunity review
- ✓Recommended campaign structure
- ✓Spend, ROAS & revenue forecast
- ✓4-week transition plan
We onboard a limited number of brands each month to keep management genuinely daily.
Before you ask
Questions, answered.
We're an AI-powered marketing partner for D2C brands, running bottom-of-funnel Google Ads, Microsoft Ads and Meta Ads plus AEO/SEO, capturing demand on Search and AI before a competitor does.
Yes. Every engagement starts with a free audit, strategy and 12-month action plan, yours to keep whether or not you work with us.
Direct-to-consumer (D2C) ecommerce brands ready to invest in profitable, bottom-of-funnel customer acquisition across Google, Microsoft and Meta.
Google Search & Shopping, Performance Max, Demand Gen, AI Max and Dynamic Remarketing, plus Microsoft Ads and Meta (Facebook & Instagram). We also handle AEO/SEO, content, reporting and Google Universal Commerce.
We focus on bottom-of-funnel demand capture, manage accounts daily rather than checking in monthly, charge flat fees instead of a percentage of spend, and run an AI stack behind every account.
No. Everything is month-to-month with 30 days’ notice, no long lock-in contracts.
Flat monthly management fees that depend on the channels you run. Ad spend is paid by you directly to the platforms and never marked up, and every engagement starts with a free strategy.
Bottom-of-funnel campaigns can lift performance within the first few weeks. We preserve conversion history with a staged 4-week transition, so we improve the account without tanking it.
No, but we work especially well with Shopify brands, connecting Shopify, GA4, Merchant Center and Klaviyo into one source of truth.
Request your free audit and strategy. We turn it around within about 48 hours, walk you through it, and you decide from there.