A brand from a blank page
Name, logo, tone and a bold pop-art identity, hot pink and cyan on black with condensed display type and a handwritten script accent, all created from scratch.
← SHOPIFY DESIGN & BUILDNEW SHOPIFY BRAND, FROM SCRATCH
Case study · New brand
A pop-art brand, built from nothing.
Inside Andy is a curated walk through the Factory of Andy’s mind: take home what he loved. There was no brand, no name, no catalogue and no store. We invented all of it, then built the whole thing on Shopify from a blank canvas.
insideandy.com
12
Themed rooms
Scratch
Brand + store built from nothing
Original
Pop-art on every product
Day 1
Reads as an established label
The starting point
No brand. No store. Just a feeling.
Inside Andy started as a concept: an unofficial tribute to Andy Warhol, a shop you walk through like the Factory itself. There was no name that stuck, no identity, no catalogue and no storefront. Just the idea that you could take home what Andy loved.
Everything you see now, the name, the voice, the artwork, the architecture and the store, we built from a blank canvas.
The concept
A store you tour, not a shelf you scroll.
Instead of standard collections, we organised the whole catalogue into twelve rooms, one for each of Andy’s obsessions: The Bookshelf, The Turntable, The Screening Room, The Pantry, The Camera, The Wardrobe, The Studio, The Newsstand, The Wall, The Nightlife, The Kitchen and The Muse.
Every product is written in Andy’s own deadpan first person, so browsing feels like being walked through his world, not sold to.
- →Twelve rooms mapped to Warhol’s passions
- →Product copy in Andy’s first-person voice
- →A marquee pulled from his real quotes
What we built
A whole brand, then the store to sell it.
A full brand and store, designed and developed end to end on Shopify, so it launched looking like a label that had always been there.
A custom Shopify theme
Not a template. A custom Online Store 2.0 build with editorial product pages, a room-based information architecture and the quote marquee, all coded to the brand.
Original artwork, everywhere
Every product carries its own original pop-art piece, so the whole store feels curated and gallery-like rather than drop-shipped.
Built to sell and to be found
Clear product cards, honest CTAs, newsletter capture and The Diary, a content layer that gives the brand room to grow its search footprint.
Inside the build
A museum gift shop you actually want to buy from.
Every screen was designed and built from scratch, from the Factory door to the last product page.
The Factory door: a Warhol portrait, a marquee of his real quotes and a way into every room.
Twelve rooms replace standard collections. Each opens with its own pop-art hero and Andy’s take on why it matters.
Editorial product pages: big type, original artwork and copy written in Andy’s first person.
The detail
A voice that sells without selling.
The sharpest lever was tone. Every product is described by Andy himself, in the flat, funny, quotable voice people know. It turns a product page into a piece of the brand.
Paired with editorial layouts and original art, it makes the store feel collected, not catalogued. It is the reason someone screenshots it and comes back.
- ✓First-person product copy across the catalogue
- ✓Editorial, magazine-style product pages
- ✓A brand people want to share
The result
A brand that looks like it always existed.
Inside Andy launched as a complete, self-assured label: a name, a world, twelve rooms and a store that feels like a museum gift shop you actually want to buy from. From a blank canvas to a living Shopify brand.
It is proof of the from-scratch path. If you have a concept and no store yet, we can build the whole thing, brand and all, and have it looking established on day one.
Want a store like this?
New brand or redesign, we design and build fast, custom, conversion-led Shopify stores. Tell us about yours and we’ll send a scope and a fixed quote.